UK Funeral Directors Marketing Leaderboard 2026: Co-op Funeralcare, Pure Cremation and Dignity Lead 10 Brands

Last Updated on October 23, 2026

Co-op Funeralcare scores highest of the ten UK funeral brands compared, at 6.9 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: nine brands on 22 October 2026 and Golden Leaves on 23 October 2026, against fixed anchors and the same ten UK searches, run once on 22 October 2026. Meta ad counts for all ten were read on 23 October 2026. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

This is the industry where the regulator had to force businesses to put their prices on the wall. The Competition and Markets Authority’s 2021 order requires funeral directors to display a standardised price list. On this board, only Co-op Funeralcare, Simplicity and Golden Leaves show both prices and an FCA firm reference number online.

Co-op Funeralcare scores 6.9, ahead of Pure Cremation on 5.9, with Dignity and Golden Leaves level on 5.7. Co-op publishes direct cremation at £1,495 all-inclusive, replies to 16 of its latest 20 Trustpilot reviews and ran 14 active Meta ads from its funeralcare page. Dignity appeared in all five city searches for funeral directors, the strongest search showing here.

Avalon Funeral Plans scores lowest at 3.0. Its homepage now sends new buyers to Golden Leaves, and no Google or Meta ads were found for it.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Nine brands read 22 October 2026; Golden Leaves read 23 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Co-op Funeralcare, 6.9

Co-op Funeralcare scores 6.9, the highest of the ten. Its website scores 8, one of three here to show both prices and a registration number: direct cremation at £1,495 all-inclusive, tailored funerals from £3,185, a cost calculator and its funeral plan FCA firm reference number. Reviews score 9 from 4.7 on 6,364 Trustpilot reviews, with replies to 16 of the latest 20. Brand scores 6, helped by the long-running Co-op clover. Its pages appeared for ‘funeral directors Leeds’ and ‘funeral directors Bristol’, and an advice library adds a point, so SEO scores 5. Paid scores 10, with about 1,000 Google ads across the whole coop.co.uk domain and 14 active Meta ads from the Co-op Funeralcare page. Email scores 4 for Co-op Membership.

Pure Cremation, 5.9

Pure Cremation scores 5.9, second on the board. Reviews score 9 from 4.8 on 35,302 Trustpilot reviews, the most here, with replies to 5 of the latest 20. Its website scores 7: a quick-quote route and its FCA firm reference number are shown, with offers such as £150 off, but no plan price on the homepage. Its cost article appeared for ‘funeral cost UK’, and an articles library adds a point, so SEO scores 5. Paid scores 10, with 80 Google ads and 17 active Meta ads. Email scores 0.

Dignity, 5.7

Dignity scores 5.7, level third with Golden Leaves. It owns local search: dignityfunerals.co.uk appeared in all five city searches, London, Manchester, Birmingham, Leeds and Bristol, and a guidance library adds a point, so SEO scores 9, the highest here. Reviews score 9 from 4.9 on 4,224 Trustpilot reviews, with replies to 12 of the latest 20. Paid scores 8, with about 2,000 Google ads and 9 active Meta ads. Its website scores 6: a branch finder and guidance, but no prices on the homepage. Email scores 0.

Golden Leaves, 5.7

Golden Leaves scores 5.7, level third with Dignity. It replaced Golden Charter on this board after Golden Charter’s website returned an error on 22 and 23 October 2026. Reviews score 9 from 4.9 on 6,134 Trustpilot reviews, with replies to 19 of the latest 20, the strongest reply habit on the board. Its website scores 8: plans from £1,700 and its FCA firm reference number on the homepage. Paid scores 8, with 10 Google ads and active Meta ads from its own page. Email scores 4 for a plan holder login. goldenleaves.com appeared in none of 10 UK searches, with an advice section adding a point. Avalon Funeral Plans, also on this board, now sends new buyers to Golden Leaves.

Aura, 5.6

Aura scores 5.6, fifth on the board. Reviews score 9 from 4.9 on 1,482 Trustpilot reviews, with replies to 16 of the latest 20. Its website scores 7, with plans from £1,295 but no FCA firm reference number seen on the homepage. Social scores 6 for five platforms, and paid scores 10, with about 500 Google ads and 22 active Meta ads. Email scores 0, and aura.life appeared in none of 10 UK searches, with a guides library adding a point.

Simplicity, 5.3

Simplicity scores 5.3, sixth on the board. Its website scores 8: plans from £1,800, direct cremation from £1,399, a standardised price list and its FCA firm reference number. Reviews score 8 from 4.8 on 857 Trustpilot reviews, with replies to 13 of the latest 20. Its advice pages appeared for ‘direct cremation cost’, and a guides library adds a point, so SEO scores 5. Paid scores 10, with 69 Google ads and 43 active Meta ads. Social scores 2, with only Facebook linked, and email 0. Simplicity is part of the Dignity group.

Distinct Cremations, 5.1

Distinct Cremations scores 5.1, seventh on the board. Its website scores 7, with prices shown (a £1,995 plan and a £1,350 price) and a quote form, but no FCA firm reference number seen. Reviews score 6 from 4.8 on 359 Trustpilot reviews, with no replies on the latest 20. Paid scores 10, with about 300 Google ads and 57 active Meta ads, the most Meta ads on the board. Email scores 2 for a guide request form. It appeared in none of 10 UK searches, with a guidance library adding a point.

Farewill, 5.0

Farewill scores 5.0. Its website scores 10, the only top score here: wills are written and bought online and probate is priced from £895. Reviews score 8 from 4.9 on 20,846 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 6 on about 200 Google ads, with no active Meta ads found from its page, and email 4 for an account. Social scores 0, with no social links found on the homepage, and farewill.com appeared in none of 10 UK searches. Farewill has been owned by Dignity since October 2024.

Funeral Partners, 3.6

Funeral Partners scores 3.6. Its website scores 7, with a route to find and compare its funeral homes and plans from £1,895. It appeared for ‘funeral directors Birmingham’, and a help and advice section adds a point, so SEO scores 5. Paid scores 6 on 29 Google ads, with no active Meta ads found. Reviews score 1: its Trustpilot profile shows 3.9 from just 6 reviews, with no replies. Email scores 0, and brand 2, as its X handle uses another name.

Avalon Funeral Plans, 3.0

Avalon Funeral Plans scores 3.0. Reviews are its strength at 7, with 4.9 from 4,425 Trustpilot reviews, though none of the latest 20 has a reply. Its homepage now explains that Avalon has joined Golden Leaves and sends new buyers to a Golden Leaves plan, so the website scores 4 and brand 2. No Google or Meta ads were found, email scores 0, and avalonfuneralplans.com appeared in none of 10 UK searches.

What the channels show

Reviews are strong across the sector

Nine of the ten brands hold 4.7 or more on Trustpilot. Pure Cremation has the most reviews, 35,302 at 4.8, and Farewill 20,846 at 4.9. Reply habits differ: Golden Leaves replies to 19 of its latest 20, Co-op Funeralcare and Aura to 16, Simplicity 13 and Dignity 12, while Farewill, Distinct Cremations and Avalon reply to none.

One brand holds local search

Dignity appeared in all five city searches, from ‘funeral directors London’ to ‘funeral directors Bristol’. Co-op appeared in two, and Pure Cremation, Simplicity and Funeral Partners once each. Five brands appeared in none. The general searches, such as ‘funeral directors near me UK’ and ‘funeral plans UK’, went to directories, consumer guides and news sites.

Plan sellers advertise on Facebook

Five brands score 10 on paid, each with 10 or more active Meta ads from its own page alongside Google ads: Distinct Cremations (57), Simplicity (43), Aura (22), Pure Cremation (17) and Co-op Funeralcare (14). Dignity ran 9 Meta ads beside about 2,000 Google ads and scores 8, as does Golden Leaves. Farewill and Funeral Partners ran Google ads only, and no ads were found for Avalon. Funeral plans are bought ahead of need, by people who are not searching yet, which may explain why plan sellers lean on social feeds.

Prices online, registration numbers less often

Seven brands show a price on the homepage or a costs page. Only Co-op Funeralcare, Simplicity and Golden Leaves show a price and an FCA firm reference number together, and score 8. Pure Cremation shows its reference number with offers but no plan price. Dignity shows no price on its homepage.

Key lessons for any funeral business

Put your prices online, not just on the wall

The CMA already makes you display a price list in the branch. Co-op Funeralcare, Simplicity and Golden Leaves put theirs online beside a registration number, and all three score 8 on website.

Build a page for your town

Dignity’s branch pages appeared in all five city searches. A local funeral director can build the same page for its own town, with its address, prices and the people who will help.

Reply to every review

Golden Leaves replies to 19 of its latest 20, and Co-op Funeralcare and Aura to 16. A short, personal reply to a family’s thanks shows the next family how you treat people.

Display your protections

If you sell plans, your FCA firm reference number belongs where visitors see it. Pure Cremation, Co-op Funeralcare, Simplicity and Golden Leaves show it; the other plan sellers here did not on the day.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Reply to every review you have. Golden Leaves replies to 19 of its latest 20 and scores 9 on reviews.
2. Publish your standardised price list on your website. Only three brands here show prices and a registration number together.
3. Build a page for each town you serve. Dignity’s city pages appeared in all five city searches.
4. Show your FCA firm reference number if you sell plans. Put it on the homepage, next to the price.
5. Offer a guide in exchange for an email address. Six of the ten capture no email we could see.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Co-op Funeralcare

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to X, Facebook, YouTube and LinkedIn, four platforms in all.
• Website 8: A costs page with prices (direct cremation £1,495 all-inclusive, essential funerals £2,195 to £2,995, tailored funerals from £3,185), a cost calculator and its funeral plan FCA firm reference number (962119).
• Email 4: Co-op Membership linked from the funeralcare pages (a member account); no newsletter or app sign-up seen on the page.
• SEO 5: 2 of 10 UK web searches returned coop.co.uk/funeralcare in the top ten (‘funeral directors Leeds’, ‘funeral directors Bristol’), plus credit for an advice library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain coop.co.uk: about 1,000 ads (the whole coop.co.uk domain, not funeralcare alone). Meta Ad Library, UK, active ads from the Co-op Funeralcare page, read 23 October 2026: 14.
• Reviews 9: Trustpilot 4.7 from 6,364 reviews, with a company reply on 16 of the latest 20.
• Brand 6: Same name everywhere, a clear positioning line (‘One brilliant life remembered’) and the Co-op clover logo used for years; no named people confirmed; three recent news mentions not checked.

Pure Cremation

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all.
• Website 7: A quick-quote route, its FCA firm reference number (965260) shown and offers stated (£150 off, ‘saves over £2,000’); no plan price shown on the homepage.
• Email 0: No newsletter, account or app seen; the site offers a free guide on request.
• SEO 5: 1 of 10 UK web searches returned purecremation.co.uk in the top ten (‘funeral cost UK’), plus credit for an articles and guides library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain purecremation.co.uk: 80 ads. Meta Ad Library, UK, active ads from the Pure Cremation page, read 23 October 2026: 17.
• Reviews 9: Trustpilot 4.8 from 35,302 reviews, with a company reply on 5 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘The Original, Pure and Simple’); no long-running asset or named people confirmed; three recent news mentions not checked.

Dignity

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, X and YouTube, three platforms in all.
• Website 6: A find-your-local-funeral-director route and guidance pages; no prices shown on the homepage.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 9: 5 of 10 UK web searches returned dignityfunerals.co.uk in the top ten (‘funeral directors London’, ‘funeral directors Manchester’, ‘funeral directors Birmingham’, ‘funeral directors Leeds’, ‘funeral directors Bristol’), plus credit for a guidance library.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain dignityfunerals.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Dignity Funerals page, read 23 October 2026: 9.
• Reviews 9: Trustpilot 4.9 from 4,224 reviews, with a company reply on 12 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Say goodbye with Dignity’); no long-running asset or named people confirmed; three recent news mentions not checked.

Golden Leaves

Read 23 October 2026.

• Social 4: Links to Facebook, X and LinkedIn (the LinkedIn link goes to a personal-style profile address), three platforms in all.
• Website 8: Plans priced from £1,700 (Copper plan), a get-a-quote route and its FCA firm reference number (960923) shown.
• Email 4: A plan holder login (‘GL Login’); no newsletter or app seen.
• SEO 3: 0 of 10 UK web searches returned goldenleaves.com (counted against the searches run on 22 October 2026) in the top ten, plus credit for a funeral planning advice section.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain goldenleaves.com: 10 ads. Meta Ad Library, UK, active ads from the Golden Leaves Funeral Plans page, read 23 October 2026: 5 (in the first 54 results loaded for a general search).
• Reviews 9: Trustpilot 4.9 from 6,134 reviews, with a company reply on 19 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Pre-paid funeral plans for everyone’), with ‘over 40 years’ of plan provision stated; no named people confirmed; three recent news mentions not checked.

Aura

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, X, Instagram, LinkedIn and YouTube, five platforms in all.
• Website 7: Funeral plans priced from £1,295 with a saving of up to £200 stated; no FCA firm reference number seen on the homepage.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 3: 0 of 10 UK web searches returned aura.life in the top ten, plus credit for a guides library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain aura.life: about 500 ads. Meta Ad Library, UK, active ads from the Aura – Celebrate Life page, read 23 October 2026: 22.
• Reviews 9: Trustpilot 4.9 from 1,482 reviews, with a company reply on 16 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Celebrate Life’); named people not confirmed on the day; three recent news mentions not checked.

Simplicity

Read 22 October 2026 (Meta read 23 October 2026).

• Social 2: Links to Facebook only.
• Website 8: Plans from £1,800 and direct cremation from £1,399, a standardised price list, its FCA firm reference number (967130) and an online callback booking.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 5: 1 of 10 UK web searches returned simplicity.co.uk in the top ten (‘direct cremation cost’), plus credit for a guides library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain simplicity.co.uk: 69 ads. Meta Ad Library, UK, active ads from the Simplicity Cremations page, read 23 October 2026: 43.
• Reviews 8: Trustpilot 4.8 from 857 reviews, with a company reply on 13 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Simple flexible funeral plans’); no long-running asset or named people confirmed; three recent news mentions not checked.

Distinct Cremations

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to LinkedIn and Facebook, two platforms in all.
• Website 7: Prices shown (a £1,995 plan and a £1,350 price) with a quote form; no FCA firm reference number seen.
• Email 2: A free guide request form that collects an email address; no newsletter, account or app.
• SEO 3: 0 of 10 UK web searches returned distinctcremations.co.uk in the top ten, plus credit for a funeral guidance library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain distinctcremations.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Distinct Cremations page, read 23 October 2026: 57.
• Reviews 6: Trustpilot 4.8 from 359 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Cremation services planned your way’); no long-running asset or named people confirmed; three recent news mentions not checked.

Farewill

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social media links found on the homepage, so there are no profiles to compare.
• Website 10: Prices shown (probate from £895) with wills written and bought online and cremation arranged online.
• Email 4: A customer account login; no newsletter or app seen.
• SEO 3: 0 of 10 UK web searches returned farewill.com in the top ten, plus credit for a guides library.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain farewill.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Farewill page.
• Reviews 8: Trustpilot 4.9 from 20,846 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘The simpler way to deal with death’); no long-running asset or named people confirmed; three recent news mentions not checked.

Funeral Partners

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to LinkedIn, X (under the handle fspfunerals) and Facebook, three platforms in all.
• Website 7: A find-and-compare route for its funeral homes and plans priced from £1,895 (unattended); no registration number seen.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 5: 1 of 10 UK web searches returned funeralpartners.co.uk in the top ten (‘funeral directors Birmingham’), plus credit for a help and advice section.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain funeralpartners.co.uk: 29 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Funeral Partners page.
• Reviews 1: Trustpilot 3.9 from 6 reviews, with no company reply on the latest 20.
• Brand 2: A clear positioning line (‘Find and compare funeral homes’); its X handle uses a different name, and no long-running asset or named people found; three recent news mentions not checked.

Avalon Funeral Plans

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook (two pages, UK and Europe) and LinkedIn, two platforms in all.
• Website 4: A notice that Avalon has joined Golden Leaves, help for existing plan holders, phone numbers and a link to buy a Golden Leaves plan; no Avalon plans or prices offered.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 2: 0 of 10 UK web searches returned avalonfuneralplans.com in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain avalonfuneralplans.com: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Avalon Funeral Plans page.
• Reviews 7: Trustpilot 4.9 from 4,425 reviews, with no company reply on the latest 20.
• Brand 2: A clear line for existing customers (‘Looking after Avalon Funeral Plan customers for 30 years’); the brand is mid-merger, with new plans sold as Golden Leaves, and no named people found; three recent news mentions not checked.

How we scored

Who is on the board. Ten UK brands a family is likely to meet when arranging a funeral or buying a funeral plan: Pure Cremation (national direct cremation and plan provider), Co-op Funeralcare (national funeral director owned by the Co-op), Farewill (online wills, probate and cremation, owned by Dignity since 2024), Aura (funeral plan and direct cremation provider), Dignity (national funeral director network), Funeral Partners (group of local funeral homes), Simplicity (low-cost funerals and plans, part of the Dignity group), Distinct Cremations (direct cremation and plan provider), Golden Leaves (funeral plan provider) and Avalon Funeral Plans (funeral plan provider, now part of Golden Leaves). Chosen for relevance and size, not marketing strength. Golden Charter was on the first version of this top ten, but its website returned ‘502 Bad Gateway’ on every attempt on 22 and 23 October 2026, so it was replaced with Golden Leaves, chosen by the same rule.

This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

When we looked. Nine brands were read on 22 October 2026 and Golden Leaves on 23 October 2026. The ten searches below were run once on 22 October 2026, and Golden Leaves is counted against those same saved results. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, 4 for a customer account, 6 for an app, 7 for a newsletter plus an app, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API on 22 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: funeral directors near me UK; funeral cost UK; direct cremation cost; funeral plans UK; what to do when someone dies; funeral directors London; funeral directors Manchester; funeral directors Birmingham; funeral directors Leeds; funeral directors Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads, counted by the brand’s own advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site. We award only what we could verify on the day.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which UK funeral brand scores highest on the Whito leaderboard?

Co-op Funeralcare scores highest at 6.9 out of 10, ahead of Pure Cremation on 5.9, with Dignity and Golden Leaves on 5.7. It shows prices and its FCA firm reference number online, holds 4.7 from 6,364 Trustpilot reviews with replies to 16 of the latest 20, and ran 14 active Meta ads.

How much does a direct cremation cost?

On 22 October 2026, Co-op Funeralcare showed direct cremation at £1,495 all-inclusive and Simplicity from £1,399. Prices vary by provider and circumstances, so compare the standardised price lists before choosing.

Are prepaid funeral plans safe now?

Prepaid funeral plans have been regulated by the FCA since July 2022, following collapses including Safe Hands Plans, which affected around 46,000 customers. Check any provider’s FCA authorisation and how your money is protected before buying.

What happened to Farewill?

Farewill was acquired by Dignity in October 2024 and still trades under its own name, selling wills, probate and cremation online. On 22 October 2026 it held 4.9 from 20,846 Trustpilot reviews.

What can a small funeral director copy from these brands?

Put your price list on your website, build a page for your town, and reply to every review. Dignity’s town pages took all five city searches, and the brands that reply to most reviews score highest on reviews.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Funeral directors on Whito

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