Further readingMarketing Attribution for UK BusinessesHow Much Should Marketing Cost? Whito’s view (UK)This is the metric category we care about most, in reverse. Likes, impressions and follower counts feel good and pay nothing. The numbers that matter are...
When you complete the Free Growth Report or receive a Paid Deep Audit, your marketing is assessed across several key areas. Each area receives a score that reflects how well it is performing relative to what a UK small business at your stage should have in place. What...
Further readingContent Marketing for UK BusinessesBest SEO Tools for UK Small Businesses Whito’s view (UK)Content marketing in the UK has shifted from publishing more to being the source. In our audit of UK business sites most had no structured data for search...
CTA stands for Call to Action. It is a prompt that tells the visitor what to do next. It could be a button, a link, a line of text, or a banner. Common examples include “Get a free quote,” “Book your consultation,” “Download the...
Further readingHigh-Converting Landing PagesService Pages That Convert Whito’s view (UK)A landing page earns its keep only if a stranger understands the offer in ten seconds. Most UK small business pages bury the offer, the price and the next step under design....
