Most UK independent garages think they cannot compete with Kwik Fit, Halfords Autocentres, ATS Euromaster and the other chains. The chains have national advertising budgets, recognisable branding, online booking, big locations, and a level of convenience that an...
Most UK salon owners think they have a marketing problem. They actually have two related problems that masquerade as one. The first is no-shows. Empty chairs that should have been filled, revenue that walked out the door before the appointment ever happened. The...
Every January, UK gyms and personal trainers fill their books. Every March, they watch most of those new members quietly disappear. This is the defining marketing problem of UK fitness, and most of the industry treats it as a feature of the business rather than...
Most UK recruitment agencies are losing the client acquisition battle to LinkedIn fatigue. The cold message that worked in 2019 (“Hi {first_name}, I noticed you’re hiring for {role}, I have a brilliant candidate, can we have a quick call?”) now gets...
Most UK training providers, course operators and education businesses run their marketing in two modes. For a few weeks before each enrolment window, marketing is everywhere. Paid ads on Meta and Google. Daily posts on social. A flurry of emails. After enrolment...
