Marketing for online shops, retailers and product brands.
Getting traffic is not the problem. Converting that traffic into profitable, repeat customers is. We help e-commerce and retail businesses build marketing that actually drives revenue.
Takes 60 seconds. No payment needed.
Why E-commerce Marketing Burns Money
Rising ad costs
Facebook and Google Ads costs keep climbing. Without strong conversion rates and customer lifetime value, paid advertising becomes unprofitable fast.
Low conversion rates
Most e-commerce sites convert at under 2 percent. Poor product pages, complicated checkouts and weak trust signals leak money at every stage of the funnel.
No repeat purchases
Acquiring a customer once is expensive. If they never come back, your unit economics do not work. Most retailers have no retention strategy beyond a generic discount code.
How Whito Helps E-commerce Businesses Grow
Conversion optimisation
We audit your store from landing page to checkout. Better product pages, clearer navigation and stronger trust signals mean more sales from the same traffic.
Profitable acquisition
We build ad campaigns, SEO strategies and content that bring in customers at a cost that makes your business money, not just generates vanity traffic.
Retention systems
Email flows, loyalty programmes and post-purchase sequences that turn one-time buyers into repeat customers and increase lifetime value.
Your E-commerce Marketing Roadmap
Start
Audit your store for conversion leaks. Fix product pages, checkout flow and mobile experience. Set up proper analytics and tracking.
Build
Launch email marketing with abandoned cart, welcome and post-purchase flows. Build SEO content around product categories. Start social proof collection.
Scale
Scale paid advertising with proven creative. Launch influencer and affiliate programmes. Expand into new channels and marketplaces.
Channels That Work for E-commerce
Paid social and search
Facebook, Instagram and Google Shopping ads put your products in front of buyers at every stage. The key is targeting, creative and landing page optimisation working together.
Email marketing
The highest ROI channel in e-commerce. Automated flows for abandoned carts, welcome sequences and post-purchase follow-ups drive revenue on autopilot.
SEO and content
Category pages, buying guides and product comparisons that rank organically. Free traffic that compounds over time and reduces your reliance on paid ads.
Who This Is For
Online shop owners
Product brand founders
High street retailers
Subscription box businesses
D2C brands
Marketplace sellers
Quick Wins for E-commerce
Set up abandoned cart emails
Around 70 percent of carts are abandoned. A simple three-email sequence can recover 5 to 15 percent of those lost sales with minimal effort once it is set up.
Improve your product pages
Better photos, clearer descriptions, visible reviews and urgency signals. Small changes to your top-selling product pages can lift conversion rates significantly.
Simplify your checkout
Every extra step in your checkout loses customers. Offer guest checkout, reduce form fields and show trust badges. A smooth checkout can improve sales by 20 percent or more.
Common Questions About E-commerce Marketing
How much should we spend on ads?
Which platform is best for e-commerce ads?
How do we compete with Amazon?
Is SEO worth it for e-commerce?
How important is email marketing for online shops?
What conversion rate should we aim for?
Ready to grow your online sales?
Get a free, no-obligation growth report showing exactly where your marketing is underperforming and what to fix first.
Want a full marketing audit?
The Deep Audit reviews your entire marketing setup and gives you a prioritised action plan with UK cost benchmarks. One-off fee. Money-back guarantee.