Whito Insight
Independent evidence about UK markets, competitors and opportunities. Every finding is dated and sourced, and we say how sure we are. Nobody can pay to change what we find.
Five kinds of insight
Five connected kinds of evidence about UK markets. Each one says plainly what is ready today and what is still being built.
Market Insight
Available now
Industry research, published prices and how each UK sector works.
Competitor Insight
Available now, in the Visibility Monitor
Who gets named instead of you, and what they publish.
Opportunity Insight
In development
Gaps we can prove. Each one dated, sourced and given a confidence level. Early findings are below.
AI and Digital Insight
Available now
Whether ChatGPT, Gemini and Google AI can find and recommend a business, with the questions we asked shown.
Whito Data
From £1,280
Available now
The datasets behind the research, with coverage, method and dates.
Plans
Start free. Pay monthly when you need more. We only sell what is built.
Explorer
£0
Available now
Free Visibility Check, free research, industry pages and the directory.
Professional
£128 a month
Available now
One UK industry. A one-page Whito Insight report every month: who AI tools name, prices and changes, and one evidenced opportunity.
Business
£280 a month
Available now
The Visibility Monitor: 10 questions put to AI tools every month, who gets named instead, and a one-page report. Or £2,800 a year.
Enterprise
From £1,280 a month
By agreement
Several users, sector datasets, bespoke research and reporting for your team.
One-off: AI Visibility Audit £280. Data files from £1,280.
Professional: one industry, every month
£128 a month. Cancel any time. Built for owners, consultants and suppliers who want to know what is changing in one UK industry.
What you get each month
- One page, one industry. Emailed as a PDF. You choose the industry when you subscribe.
- Who AI tools name. Five set questions for your industry, put to the AI tools we test. Each report lists the tools, the date and the exact wording.
- Prices and changes. What we find on published price pages and public registers for your industry that month.
- One opportunity. A gap we can show, with the evidence, the sources and a confidence level: high, medium or low. If we cannot find one we can stand behind, we say so.
How it works
- Subscribe and tell us the industry.
- We confirm the industry in writing within one working day.
- Your first report arrives within ten working days, then one a month.
- Cancel any time from the link in your receipt. Reports already sent stay yours.
- Not included: watching your own business. That is the Business plan, the Visibility Monitor at £280 a month.
Opportunities we have found
Real findings from published Whito research, not made-up examples. The finding is counted. What it could mean is our reading, and we label it as that.
Most emergency plumbers hide their price
Finding: 117 of 179 emergency plumber websites in eight UK towns published no price at all (checked 2 October 2026).
What it could mean: A plumber who publishes a clear call-out price has little competition on price clarity.
Agencies leave the cost of leaving unclear
Finding: 19 of 39 UK agency pricing pages failed our leave-date test (read 29 September 2026).
What it could mean: An agency that states its notice terms up front offers something half its rivals do not.
The best care ratings are the oldest
Finding: The median Outstanding CQC rating in England is 6 years 8 months old (CQC register files, August 2026).
What it could mean: A provider with a recent inspection can show its date. Buyers may not notice how old a rival rating is.
Not sure where to start?
Run the free check on your website first. It takes about 30 seconds and needs no email.