What does AI tell your customers about you?
Watch your brand in AI and Google every month, from £280.
We ask ChatGPT, Google, Gemini and Perplexity the questions your customers ask, on set dates, and show you who gets named instead of you. Then we show you why rivals win and how you could stand out. UK businesses only. Fixed prices in pounds. Every rival checked at Companies House.
Start the Monitor, £280 a month Free AI snapshot first
Prices shown are the total payable. Whito Ltd is not VAT registered. Nobody can guarantee what an AI tool will say, and we never promise a ranking.
Why it matters
Your customers can now ask an AI tool who to hire before they see a single website. If it names three other firms, you never get the call, and you never find out it happened.
Why one check is not enough
2 of 14: how often AI tools named the same business first in the Whito Index pilot.
When Whito tested AI tools for its UK AI Business Recommendation Index, they named the same business first in only 2 of 14 comparisons (22 October 2026). Answers change by tool, by wording and by day. So we test across tools and across dates, and we show you the counts, not one screenshot.
What you can buy
Visibility Monitor: monthly brand watch
£280 a month
A monthly brand watch across AI and Google. Ten customer questions asked of ChatGPT, Gemini, Google AI Mode and Perplexity (40 answers a month), and searched on Google, on the same day every month. Every rival checked at Companies House. Cancel any time.
Free AI snapshot
Free
Three customer questions, three AI tools, who got named, and whether you did. By email within one working day.
AI Visibility Audit
£280 once
- Who AI names instead of you, and what we can see they have that you do not
- Up to three ways you could stand out, specific to your business
- What AI gets wrong about you, and how to fix it
- 160 answers from 4 AI tools over 2 dates, every rival checked at Companies House
- Five plain-English pages, not a 40-page deck
Ready in five working days.
Research for your sector
Want the bigger picture? We research your whole market once: who AI and Google name across your sector, what rivals publish on price, and what the public registers show. You get the findings and the data, with every source listed.
Built to order, from £1,280. We measure and report. We do not do the fixing, so our numbers stay independent.
What makes Whito different
You see the evidence first: dated answers, with screenshots.
We check every firm AI names instead of you against the public registers.
Our prices are on this page.
We publish our method.
Nobody can pay to change Whito research or the directory, clients included. How we make money.
What we will never promise
Nobody controls what AI tools say. Anyone who guarantees you a top spot on ChatGPT is guessing. We promise to measure honestly, show you what is in your control, and track what changed.
Questions
What is a free AI snapshot?
We ask ChatGPT, Google AI Mode and Perplexity three questions a customer of yours might ask, and tell you who they named and whether you were one of them. It shows where you stand. It does not include the fix list.
Which AI tools do you test?
ChatGPT, Google AI Mode, Gemini and Perplexity. Microsoft Copilot on request.
Will you get my business recommended by ChatGPT?
We cannot promise that, and nobody honestly can. AI answers change from day to day. We show you what is holding you back and what is in your control, then measure again on set dates.
Why test on two dates?
Because answers move. In the Whito AI Business Recommendation Index pilot, AI tools named the same business first in only 2 of 14 comparisons. One screenshot proves very little, so we count answers across tools and dates.
Do paying clients get better treatment in Whito research or the directory?
No. Clients are scored exactly like everyone else. If a Whito study names a current client, or one from the last 12 months, the page says so.
Is VAT added?
No. Whito Ltd is not VAT registered, so the price shown is the total you pay.
What does the audit report look like?
Five short pages in plain English. Page one tells you where you stand and the three things to do first. Then: who AI names instead of you and what we can see they have, how you could stand out, what AI gets wrong about you, and quick checks on your website. We only report what we saw, with dates. AI tools do not explain why they name a business, so we call what we find clues, not proof.
Do you work with businesses outside the UK?
No. Whito works with UK businesses only. Every audit, Monitor and research file is for a business that trades in the UK, and our checks use UK registers such as Companies House.
Can I make the fixes myself?
Yes. The audit gives you a ranked list of what to fix, and you or your own web person do the work. Whito measures and reports. We do not do the fixing.
Who is this for?
UK businesses that win work on trust and want to know what AI tools tell their customers. We started with accountants, solicitors and financial advisers, and we test any UK business.
Start with the free snapshot
See who AI names when your customers ask. It takes us one working day and costs nothing.