WHITO GLOSSARY · MEASURED DEFINITIONS
A business AI engines cannot read or recommend confidently because there is nothing machine-readable to check. 19 of 55 top-rated UK electricians, plumbers and roofers have no website at all, only a Google listing.
The number: UK Trades Invisible to AI.
What it means in practice
A third of top-rated trades cannot be recommended confidently by any engine, because there is nothing to read. Reviews on someone else’s platform are not a substitute for your own record.
The fix is Start-stage work: a simple site with your services and prices, correct structured data, and details that match your Companies House file.
Whito stage: Start. Get this right before spending on channels.
The numbers to hold onto
- 19 of 55 top-rated UK electricians, plumbers and roofers have no website at all, only a Google listing. UK Trades Invisible to AI.
- Only half of the sites that exist carry machine-readable business details. UK Trades Invisible to AI.
- A free checked listing gives engines one more thing to verify you against. Whito Directory.
Where to go next
Related: Answer engine optimisation (AEO), Generative engine optimisation (GEO), AI citation