WHITO GLOSSARY · MEASURED DEFINITIONS
Preparing a site so generative AI systems can read, trust and cite it. Most UK businesses have not started: 92% of 120 independent UK business websites audited have no AI crawler policy of any kind.
The number: AI Readiness of UK Business Websites.
What it means in practice
GEO is being sold before most sites have done the basics it depends on. You cannot optimise for engines that cannot read your site in the first place.
Start with readability: a crawlable site, correct business structured data, a stated crawler policy. Then earn citations with content that contains something worth citing.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- 92% of 120 UK independent business websites have no AI crawler policy of any kind. AI Readiness of UK Business Websites.
- Only about 6% use correct business-type structured data. AI Readiness of UK Business Websites.
- Citations do arrive when there is something to cite: whito.co.uk was cited 17,400 times in three months. Do AI Citations Drive Traffic.
Where to go next
- The AI readiness audit of UK business sites
- Run the free Visibility Check on your own site
- Do AI citations drive traffic
Related: AI citation, AI visibility, Google AI Mode