WHITO GLOSSARY · MEASURED DEFINITIONS
A creator with roughly 500 to 10,000 followers. UK nano creators charge about £20 to £150 a post, while micro creators with larger followings charge £80 to £1,500.
The number: UK Influencer and UGC Rates.
What it means in practice
Follower counts flatter. A nano creator with five thousand engaged local followers can outsell a distant account with fifty times the reach, and costs a fraction of it.
Pay for relevance, not reach. Ask where their audience lives and what they last sold. If the answer is vague, the audience is probably vague too.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- UK nano creators charge about £20 to £150 a post. UK Influencer and UGC Rates.
- Micro creators with larger followings charge £80 to £1,500 a post. UK Influencer and UGC Rates.
Where to go next
Related: Fully loaded salary cost, Email marketing ROI, Per-seat pricing