WHITO GLOSSARY · MEASURED DEFINITIONS
Paying someone to plan and run your social channels. UK businesses typically pay £500 to £1,500 a month, with posting-only packages from £250 and full-service management at £1,500 to £3,000 or more.
The number: UK Social Media Management Costs.
What it means in practice
The mistake is paying for posting and calling it marketing. Posts without an offer, a page that converts, and a reason to follow are output, not progress.
Decide what social is for in your business before buying management: enquiries, proof, or presence. Then match the package to that job and check the fee against the band.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Posting-only packages start from £250 a month; full service runs £1,500 to £3,000 or more. UK Social Media Management Costs.
- The median published package is £358 a month. UK Marketing Cost Calculator.
- UK owners lose real hours to social with no measured return; the time is a cost too. Social Media Time Waste UK.
Where to go next
Related: Link building, Digital PR, Earned link