WHITO GLOSSARY · MEASURED DEFINITIONS
The price of one working day of a marketer’s time. UK freelance marketers average £418 a day, while the rare agencies that publish day rates charge £895 to £1,125, more than double.
The number: Freelance vs Agency Day Rates.
What it means in practice
Owners buy monthly fees when they should be buying days. The day rate is the honest unit: it tells you what an hour of attention actually costs, and it makes every retainer comparable.
Before signing anything monthly, price the same work in days at a published rate. If the retainer buys less than a day a month, you now know what you are really paying for access.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Most UK agencies publish no day rate at all. Freelance vs Agency Day Rates.
- UK freelance SEO consultants average £374 a day. UK SEO Statistics.
- An established commercial photographer charges £500 to £1,000 a day. UK Photography Costs.
Where to go next
- Freelance vs agency day rates, the study
- The days-a-month test
- UK marketing prices compared on one table
Related: Cost per lead, Marketing budget, Brochure website