This file lists the 88 firms that ChatGPT and Google AI Mode named as the best mortgage adviser in 12 UK cities on 8 September 2026, each matched to its entry on the Financial Conduct Authority (FCA) register. 50 of the 88 are appointed representatives: firms trading under another firm’s authorisation. It is 10 pages plus an 88-row spreadsheet (CSV), £1,280.
Page last updated . Data collected 8 September 2026 (ChatGPT and Google AI Mode, 12 UK cities). Every firm matched to the FCA register.
The findings are free. The file is the product. Whito’s research is free to read in full. This page is the file underneath it.
UK Mortgage Advisers Named vs the FCA Register
10 pages plus the raw CSV, one row per firm, 88 rows. Every firm two engines (ChatGPT and Google AI Mode) named across 12 UK cities, with its FCA register entry and FRN. 50 of the 88 are appointed representatives trading under another firm’s authorisation. The nine registered in a different town, and the seven we could not find, found lapsed, or could not tell apart from a namesake.
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Sold to organisations, not to a single firm: a business measuring its own visibility would be marking its own homework. Want a sample first? Email hello@whito.co.uk. All eight Whito Data files, and files built to order, are at Whito Data.
Whito Data is published by Whito Ltd, company number 10918465. No VAT is added; Whito Ltd is not VAT registered. Files describe what AI engines said on the dates stated. They are not advice about any named business.
Common questions
What is in the UK mortgage advisers file?
Ten pages plus the raw CSV spreadsheet, one row per firm, 88 rows. Each firm carries its FCA register entry and firm reference number (FRN). It shows the 50 firms trading as appointed representatives, the nine registered in a different town, and the seven that did not resolve on the register.
When was the data collected?
On 8 September 2026, from ChatGPT and Google AI Mode in 12 UK cities. Gemini was in the original design but its answers were lost for most of the day, so it is not in the file. AI answers change, so the file is a snapshot of that day.
How much does it cost?
The file costs £1,280. With the quarterly Refresh it is £2,270 today (the file plus the first quarter), then £990 every three months. No VAT is added because Whito Ltd is not VAT registered.
Does the file say which advisers are good?
No. It records what the AI assistants said and checks it against the official register. It is not a rating of any business and not advice about any named business.