Last Updated on September 17, 2026
Finding
Most UK small businesses pay between £3,000 and £6,000 for a professionally built website, with a five-page freelancer brochure site at £1,500 to £3,000 and hidden costs adding 30 to 50% on top, according to Whito’s May 2026 pricing data.
Source: Whito, whito.co.uk/for/funeral-directors/funeral-director-website-cost-uk, September 2026. Free to quote with a link to this page.
A funeral firm’s website carries legal duties and 2am readers, which makes the brief clearer than for most trades: calm, readable, compliant, true. None of that requires the expensive end of the market. Here is what builds cost, and what this one must contain.
Published 2026 prices
| Option | Published price | Source |
|---|---|---|
| Five page freelancer brochure site | £1,500 to £3,000 | Whito’s May 2026 pricing research |
| Professionally built business site | £3,000 to £6,000 | Whito’s May 2026 pricing research |
| Hidden extras (hosting, changes, plugins) | adds 30 to 50% | Whito’s May 2026 pricing research |
| Template build with support | about £500 to £1,500 a year | Checkatrade website cost guide, read 4 Sep 2026 |
| WordPress run yourself | £130 to £160 a year after intro pricing | Whito’s July 2026 builder test |
The non-negotiable pages
The Standardised Price List, one click from the homepage, in HTML, per the CMA Order. The additional options list. Ownership disclosure, written as a warm paragraph rather than a filing. People and premises, photographed truthfully. A page per funeral type with honest inclusions. Contact details that are right, everywhere, at all hours. What happens when you call, step by step, because the family has never done this before. Every one of these is text and photography; a £1,500 build carries them as well as a £6,000 one.
Design notes for this trade only
Readable type at phone sizes, because the reader may be elderly, exhausted or both. Skip the stock lilies and soft-focus clichés: your real building and real people reassure in a way imagery libraries never will. No pop-ups of any kind. Fast loading, since the 2am search may be on a poor connection. And nothing that moves or counts down. In our July 2026 audit, 92% of independent business sites gave AI engines nothing structured to read; a funeral site that publishes its price list and choices in clean HTML serves families and engines with the same act. Run the free Visibility Check before and after any build.
Common questions
How much should a funeral director pay for a website?
Published 2026 rates run £1,500 to £3,000 for a freelancer build and £3,000 to £6,000 professionally built, per Whito’s May 2026 research. The legally required and family-facing pages are all text and photographs, so clarity matters far more than budget tier.
What must a funeral director’s website include by law?
Under the CMA’s 2021 Order: the Standardised Price List no more than one click from the homepage, the additional options price list, and ownership information including the ultimate owner. Clear presentation of these is both compliance and reassurance.
What design suits a funeral director website?
Calm and fast: readable type on phones, real photographs of people and premises, no pop-ups and nothing that hurries anyone, and every price and choice in clean HTML that families and search engines can both read.
Before you spend any of this, check what the machines can read
Run the free Visibility Check before paying any builder, and again after. Seventeen checks, no email needed.
