Last Updated on September 4, 2026
Lettings is one of the few trades where the law writes your trust page for you. Most agents comply in the footer, in six-point type, and waste the best landlord pitch they own. Here is what must be displayed, and how to display it like it matters. This is marketing guidance, not legal advice: the duties themselves live on gov.uk and in the Consumer Rights Act, and enforcement sits with local authorities.
What the law already requires you to show
Read at source on 4 September 2026. Under section 83 of the Consumer Rights Act 2015, an agent must publicise a list of fees, in exact amounts including tax, at each office and on the website, plus a statement of client money protection scheme membership naming the scheme, and a statement of redress scheme membership naming the scheme. Penalties run to £5,000 per breach. Behind those statements sit the memberships themselves: CMP is compulsory for agents holding client money, with fines up to £30,000 and approved schemes listed on gov.uk, redress membership in the TPO or PRS is compulsory, and deposits must reach the DPS, MyDeposits or TDS within 30 days.
The legal minimum is a disclosure. The marketing version is a plain-English money-safety page: your money is protected by this scheme, certificate linked; we answer to this ombudsman, and here is what that means for you; deposits sit in this scheme, not our account; and here are our fees, every one, in pounds. Add the numbers that make it concrete, the scheme names are checkable on gov.uk in one search, and landlords do check. It costs nothing, uses only what you already hold, and directly answers the fear that makes landlords choose the big brand over the better local agent.
Why this is suddenly worth more
The Renters’ Rights Act is pushing nervous landlords to decide between self-managing, leaving, or finally paying for management: 19% told Goodlord they are shrinking portfolios. The agent who pairs the money-safety page with a calm Act explainer is speaking to exactly the landlord who is deciding, at exactly the moment of decision, with proof no unregulated competitor can fake. That is as clean as marketing opportunities get.
Common questions
What must a letting agent display on their website?
Under the Consumer Rights Act 2015: a full fee list in exact amounts including tax, a statement of client money protection membership naming the scheme, and a statement of redress scheme membership naming the scheme. Penalties reach £5,000 per breach, and the same information must be displayed at offices.
Is client money protection compulsory for letting agents?
Yes, in England, for agents holding client money, since April 2019, with fines up to £30,000 for not belonging to an approved scheme. The approved schemes are listed on gov.uk.
How should agents present compliance to landlords?
As a plain-English money-safety page rather than footer small print: name each scheme, link the certificates, and explain what each protection means. Every claim is verifiable on gov.uk, which is exactly why it persuades.
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