Last Updated on September 8, 2026
Tree surgery jobs are big enough that one won enquiry pays for a year of the free work below. Do it before spending anything, because paid channels amplify whatever exists, including the gaps.
Proof, published
Tickets by name with translations, insurance as a number, ARB approval if held, company number. The AA’s own guidance warns customers that anyone can advertise as a tree surgeon; your response is to be the firm where everything is checkable in one scroll. In Whito’s August 2026 study, the business’s own website was cited in 90% of AI Mode answers. What is not written does not exist.
Process photos, weekly
Rigging over the conservatory, the groundie feeding the chipper, the raked lawn after. The customer’s private fear is what their garden looks like when you leave, so show endings as well as fellings. Ten captioned photo sets on your site and profile beat any brochure.
Price bands with the caveats
Crown reduction band, felling bands by height, stump grind band, dated, each with the three movers named: access, waste, protection status. Fewer than half of business sites publish any price, per our price transparency study, and in a trade with £4,800 published extremes the customer clings to whoever offers a frame.
The permission pages
A plain-English TPO and conservation area page, and an overhanging-branches page. These searches outnumber trade searches, nobody local answers them, and each ends naturally in your free TPO check offer. No free page in this trade earns its keep faster.
Reviews that mention the garden
Ask when the lawn is raked: job, street, and what the garden looked like after. “Took down a 60 footer over the greenhouse in Mapperley, lawn spotless” answers every fear at once. Steady singles, never incentivised, per the UK’s fake review rules.
Common questions
What free marketing works best for a tree surgeon?
Published tickets and insurance, process photos with endings, dated price bands, plain-English TPO and overhanging-branch pages, and reviews that mention the state of the garden afterwards. All free, all checkable, all quotable by engines.
Why should tree surgeons publish prices?
Because published guides already anchor customers with ranges from £150 to £4,800. Your own dated bands with honest caveats keep you in the comparison and mark you as the straight talker.
What content should a tree surgery website have?
Beyond service pages: a TPO and conservation area explainer and an overhanging-branches page. Permission questions are searched far more than trade terms, and the firm that answers them wins the work that follows.
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