UK Electrician Statistics 2026: AI Visibility, Verification and Marketing Data

Updated 4 September 2026. Compiled from Whito’s own published studies, each figure dated and linked to the study it came from. Refreshed with each quarterly edition of the Whito AI Visibility Index.

This page folds every electrician figure from across Whito’s 150 published studies into one place. No figure below is restated from another statistics site. Every one comes from research Whito collected itself, with the collection date and the source study beside it.

Three AI engines named 182 different electricians across 15 UK towns and only 49% could be matched to an active registered company. A review platform sat behind the recommendation in 90% of towns tested. An electrician with 50 or more Google reviews receives three times more calls than one with fewer than 10. The rest of this page puts a source and a date on those figures and on every other electrician number Whito holds.

The key figures

Sources: Whito original studies, collected July and August 2026, and Whito’s May and June 2026 cost and marketing data reports. Each figure is sourced individually below.

What AI recommends when someone asks for an electrician

1. ChatGPT, Gemini and Google AI Mode named 182 different electricians across 15 UK towns from one identical prompt. 45 answers produced 237 mentions. Only 6% of the businesses were named by all three engines, and 75% were named by one engine only.
Source: Whito’s electrician AI study. Base: 45 answers, 3 engines x 15 towns, collected 9 July 2026.

2. A review platform or comparison portal sat behind the recommendation in 18 of 20 towns, 90%, when Google AI Mode was asked for a trustworthy electrician. Across the three trades tested together, Checkatrade alone was cited in 50 of the 60 answers.
Source: The Whito AI Visibility Index, Q3 2026. Base: 20 Google AI Mode answers for electricians, collected 22 August 2026.

3. 83 electrician recommendations were logged in the August panel, and 5 of them, 6.0%, could not be verified as an active company trading in or near the recommended town.
Source: Whito’s verification study of 728 AI-recommended businesses. Base: 83 electrician entries checked against Companies House, 28 August 2026.

Verification: the register behind the recommendation

4. Only 49% of AI-recommended electricians could be matched to an active registered company in or near the recommended town. In 6 of 15 towns, at least one engine recommended a business whose registered company was dissolved or in liquidation.
Source: Whito’s electrician AI study, Companies House verification pass, July 2026. The sole-trader caveat is stated in the study: an unmatched name is not proof of a problem.

What electrician marketing costs

5. A sole trader electrician can run effective marketing for £200 to £500 a month. Google Ads clicks for electrician keywords cost £3 to £18 depending on keyword and location.
Source: Whito’s electrician marketing cost report, May 2026.

6. Electrician leads on MyBuilder cost roughly £15 to £40 each. Checkatrade charges a fixed membership of roughly £60 a month at the basic end and £120 to £180 in competitive areas.
Source: Whito’s electrician lead cost comparison, July 2026, from published UK platform pricing.

7. A UK electrician charges £45 to £65 an hour, with London and the South East adding 15 to 30 per cent on most jobs.
Source: Whito’s UK trades cost compilation, June 2026, from published cost guides.

Demand and reviews

8. “Electrician near me” generates over 110,000 monthly UK searches, and electricians with 50 or more Google reviews receive three times more calls than those with fewer than 10.
Source: Whito’s electrician marketing data report, May 2026.

9. Only 9% of UK homeowners rate a builder’s website among their top three factors when choosing a tradesperson. Reviews and word of mouth carry the decision.
Source: Whito’s UK trades marketing statistics, compiled 29 August 2026, from the HomeOwners Alliance 2026 survey (base: 834 homeowners).

Every Whito study behind this page

• We asked 3 AI engines to recommend an electrician in 15 UK towns. 182 businesses, the 6% agreement rate, and the Companies House verification split. July 2026.
• The Whito AI Visibility Index, Q3 2026. Who Google AI Mode recommends sector by sector, and the 90% platform dependence figure. August 2026.
• The verification study. 728 AI-recommended businesses checked against Companies House, including the 83 electrician entries. August 2026.
• What electrician leads cost. Published platform pricing compared. July 2026.
• What electrician marketing costs. Monthly budgets and click prices. May 2026.
• Electrician marketing data. Search volumes and review effects. May 2026.
• UK trades cost compilation. Hourly and day rates in context. June 2026.
• UK trades marketing statistics. The cross-trade picture, including what homeowners check when choosing a trade. August 2026.

Marketing guidance for the trade itself lives at Whito for electricians.

Method and known limits

This page is a compilation, not a new collection. Every figure was published in a Whito study first, and each entry above names its study, its base and its collection date. The studies use different samples collected on different dates, so figures are not directly comparable across entries: the July study used 15 towns and three engines, the August index used 20 towns and one engine. Where a figure comes from a third-party source inside a Whito report, the entry says so. Nothing here has been restated from another statistics site.

This page is refreshed when a new edition of the AI Visibility Index is published, quarterly. The next index edition is due December 2026. Corrections are noted on the page with a date, never quietly edited.

How to cite this page

Common questions

How many electricians do AI engines recommend in the UK?

In Whito’s July 2026 study, ChatGPT, Gemini and Google AI Mode named 182 different electricians across 15 UK towns from one identical prompt. Only 6% were named by all three engines, and 75% were named by one engine only.

Can you trust an AI-recommended electrician?

Check before you hire. Only 49% of AI-recommended electricians could be matched to an active registered company in or near the town, and in 6 of 15 towns at least one engine recommended a business whose registered company was dissolved or in liquidation. Many honest sole traders are not registered as companies, so an unmatched name is a prompt to check, not a verdict.

How much does electrician marketing cost in the UK?

A sole trader can run effective marketing for £200 to £500 a month. Google Ads clicks for electrician keywords cost £3 to £18. Leads on MyBuilder cost roughly £15 to £40 each, and Checkatrade membership runs from about £60 a month to £120 to £180 in competitive areas.

Where do these statistics come from?

From Whito’s own published studies: original AI recommendation panels collected in July and August 2026, a Companies House verification pass, and cost and marketing data reports from May and June 2026. Each figure on this page names its study, base and collection date.