Last Updated on September 17, 2026
Finding
Only two challenger CRMs publish UK prices for estate agents, Apex27 at £35 per user a month + VAT and AgentPro from £125 a month on a 24 month minimum, while Reapit, Alto, Street, Rex, Goodlord and iamproperty publish none, Whito found in September 2026.
Source: Whito, whito.co.uk/for/estate-agents/best-software-for-uk-estate-agents, September 2026. Free to quote with a link to this page.
An agency that would never let a vendor list a house at price on application accepts exactly that from every major software supplier it uses. The six biggest platforms in UK agency software publish no price, some of them on pages titled pricing.
The mistake is treating that as normal. Two challengers publish everything, which proves the rest is a choice, and the published pair now gives every agency a benchmark to negotiate from.
Who publishes
| Tool | Published price | VAT | Source, read 2 Sep 2026 |
|---|---|---|---|
| Apex27 | £35 per user a month, rolling monthly, no setup fee, pro-rated user changes | Excluding VAT, stated | apex27.co.uk pricing page |
| AgentPro | Pro £125, Gold £175, Platinum £225 a month; installation £1,200; on-site training £800 a day; 24 month minimum | Excluding VAT, stated | agentpro.co.uk/features-pricing |
| 10ninety | Add-ons published per branch (client hub £30 a month, e-signatures £15); core subscription not shown on the page | Excluding VAT, stated | 10ninety.co.uk/pricing |
| PayProp (lettings payments) | Setup £600 to £2,000, licence from £79 a month, service fee under 1% of rent processed | Not stated | payprop.com/uk/pricing |
| Fixflo (repairs) | £75 software fee a month published; plan tiers price on request | Extras + VAT | fixflo.com/pricing/lettings |
| Street.co.uk | £1 + VAT per generated digital document; core subscription quote only | Stated on the £1 fee | street.co.uk/faqs |
Who does not
| Vendor | What its pages showed on 2 September 2026 |
|---|---|
| Reapit | Charged per user, no figures, demo only |
| Alto (Houseful / Zoopla) | No figures, book a demo |
| Rex | A pricing URL where every tier says request pricing |
| Goodlord | No figures, book a demo |
| iamproperty Openview | No figures, book a demo |
For scale, put this next to the other line on the same budget: Rightmove’s own results put average agency spend at £1,636 a month. The whole published CRM market costs £35 to £225 a month. The software is not where the money goes, but it is the invoice you can actually compare, so compare it.
How to buy, in order
Start: list what you pay now across CRM, portals and add-ons, per branch per month. Most agencies have never put the three numbers side by side.
Build: benchmark against the published pair. £35 per user with no lock-in and £125 to £225 with a 24 month term are the public reference points; make any unpriced platform state its figure, term and exit cost in writing against them.
Scale: renew the portal and the CRM in the same quarter, with both numbers on one page. Negotiating them separately is how both drift up.
The takeaway: price on application is a selling tactic, not a buying standard. Two CRMs publish their prices. Start there.
Common questions
Which estate agency CRMs publish UK prices?
Two challengers do: Apex27 at £35 per user a month excluding VAT on a rolling monthly contract with no setup fee, and AgentPro at £125 to £225 a month excluding VAT with a £1,200 installation fee and a 24 month minimum. Reapit, Alto, Street, Rex, Goodlord and iamproperty publish no headline price at all.
What is the cheapest published way to run an agency CRM?
At published September 2026 rates, Apex27: £35 per user a month excluding VAT, auto-renewing monthly, no setup fee, users added or removed mid-month and pro-rated. A two-user independent agency is £840 a year plus VAT at the published rate.
What does Street.co.uk cost?
Street does not publish its subscription; its FAQs say pricing is built on factors including listing volume. The one figure it does publish is £1 plus VAT per generated digital document. Everything else is quote only.
How does this compare with what agents pay the portals?
Rightmove’s own half year results put average agency spend at £1,636 a month. The entire published CRM market, £35 to £225 a month, costs less than a sixth of the average portal bill, which is worth remembering when either invoice comes up for renewal.
Before you spend any of this, check what the machines can read
The free Whito Visibility Check runs seventeen checks on your agency website, scored out of 100, every result shown on the page, no email needed.
