WHITO GLOSSARY · MEASURED DEFINITIONS
Selling goods and services online. 28.3% of retail sales in Great Britain were made online in July 2026, with online spending 6.5% higher than a year earlier.
The number: UK Ecommerce Statistics.
What it means in practice
The online share of retail has settled into steady growth rather than the pandemic spike, which changes the decision: ecommerce is now a channel you price properly, not a land grab.
Before building a shop, price the whole stack: platform, payments, delivery, returns. The build is the smallest number.
Whito stage: Context. Background numbers for judgement, not something you buy.
The numbers to hold onto
- Online spending values rose 6.5% year on year to July 2026. UK Ecommerce Statistics.
- A five-person UK software stack already averages about £2,635 a year before ecommerce tools. UK Business Software Price Index.
Where to go next
Related: Online presence, Brochure website, Software stack