by Ethan Whitmore | Apr 8, 2026 | Help Centre
A conversion rate is the percentage of visitors who take a desired action on your website. If 100 people visit your contact page and 5 of them fill in the form, your conversion rate is 5%. If 1,000 people visit your online shop and 30 make a purchase, your conversion... by Ethan Whitmore | Apr 8, 2026 | Help Centre
SEO stands for Search Engine Optimisation. It is the process of improving your website so it appears higher in Google search results when people look for the products or services you offer. When someone searches “plumber in Leeds” or “best accounting... by Ethan Whitmore | Apr 8, 2026 | Help Centre
A backlink is a link from another website to yours. When a different site includes a clickable link that points to one of your pages, that counts as a backlink. Google uses backlinks as a signal of trust and authority. The more quality backlinks your site has, the... by Ethan Whitmore | Apr 8, 2026 | Help Centre
Link building is the process of getting other websites to link to yours. It is one of the most important parts of SEO because Google uses backlinks as a key ranking signal. The more quality links pointing to your site from relevant, trustworthy sources, the higher you... by Ethan Whitmore | Apr 8, 2026 | Help Centre
Whito takes your privacy seriously. Here is a clear, plain-English explanation of how we handle your information. What data we collect Free Growth Report. When you complete the Free Growth Report, we collect the information you provide about your business: your...