Posts by Ethan Whitmore

What is PPC?

PPC stands for pay-per-click PPC advertising means you pay each time someone clicks your advert. You set a budget, and platforms like Google Ads or Facebook show your adverts to relevant people. The moment someone clicks, you pay a small amount, typically between 20...

What is email marketing?

What email marketing is Email marketing means sending regular emails to people who have agreed to receive them from you. These emails keep your business in their inbox and drive repeat business. Why it still works Email remains one of the highest ROI channels for...

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool from Google that lets you manage how your business appears in Google Search and Google Maps. When someone searches for a local business, the results often include a map with three business listings...

What is PPC?

PPC stands for Pay-Per-Click. It is a form of online advertising where you pay each time someone clicks on your ad. The most common platform is Google Ads, where your business appears at the top of search results with a small “Sponsored” label next to it....

What is email marketing?

Email marketing is using email to communicate with potential and existing customers. It includes newsletters, promotional offers, product updates, and automated sequences that nurture leads towards a purchase. It is one of the highest-returning marketing channels...
👋 Is your marketing actually working?