Marketing for plumbers, electricians, cleaners and tradespeople.
You are great at what you do. But if customers cannot find you when they need you, the work goes to someone else. We help trades and home service businesses get found, get booked and get reviewed.
Takes 60 seconds. No payment needed.
Why Most Tradespeople Struggle to Get Consistent Work
Feast or famine
One month you are turning work away, the next the phone goes quiet. Without a steady marketing system, your income is unpredictable and stressful.
Paying for bad leads
Lead generation sites charge you for shared leads that go to five other companies. You end up competing on price instead of winning on reputation.
No online presence
When someone searches “plumber near me” or “electrician in [town]”, they pick from the first results with good reviews. If you are not there, you are invisible.
How Whito Helps Tradespeople Get More Work
Get found locally
We set up and optimise your Google Business Profile, local SEO and website so you appear when customers in your area search for what you do.
Own your leads
Stop paying for shared leads. We build marketing that sends customers directly to you, not to a comparison site where you compete with five others.
Build your reputation
A system for collecting reviews, showcasing your work and building the kind of online reputation that makes customers choose you over the competition.
Your Trades Marketing Roadmap
Start
Claim and optimise your Google Business Profile. Build a simple, professional website with your services and areas covered. Start collecting reviews.
Build
Create service area pages for local SEO. Build a gallery of completed work. Set up a review follow-up system and start posting on social media.
Scale
Run Google Ads for high-value services. Expand into new areas with targeted landing pages. Build a referral programme and explore van branding.
Channels That Work for Trades
Google Business Profile
Your most important marketing asset. When someone searches for your trade in your area, Google shows the map pack first. Being there with good reviews wins the call.
Google Ads
Target people searching for your services right now. Local Services Ads and search campaigns put you at the top when customers are ready to hire.
Facebook and Instagram
Before and after photos, time-lapse videos and project updates build trust and keep you visible in your local community. Great for referrals and repeat business.
Who This Is For
Plumbers
Electricians
Cleaning companies
Landscapers and gardeners
Painters and decorators
HVAC and heating engineers
Quick Wins for Tradespeople
Set up Google Business Profile
This is free and takes 30 minutes. Add your services, upload photos of your work, set your service area and make sure your phone number is correct. This alone can double your enquiries.
Ask every customer for a review
Send a text message with your Google review link after every job. Most happy customers will leave a review if you make it easy. Five-star reviews are your best sales tool.
Post your work on social media
Before and after photos on Facebook and Instagram take seconds to post but keep you visible in your local community. Tag the location for extra local reach.
Common Questions About Marketing for Trades
Do tradespeople really need a website?
Are lead generation sites worth it?
How much does marketing cost for a tradesperson?
What is the fastest way to get more work?
Should I be on social media?
How do I get more Google reviews?
Ready to get your phone ringing?
Get a free, no-obligation growth report showing exactly where your marketing is underperforming and what to fix first.
Want a full marketing audit?
The Deep Audit reviews your entire marketing setup and gives you a prioritised action plan with UK cost benchmarks. One-off fee. Money-back guarantee.