WHITO GLOSSARY · MEASURED DEFINITIONS
Whether a business can be found and read online. 78% of UK businesses now have a website, with sole traders at 76%, so a business without one is now the exception buyers notice.
The number: UK Website Statistics.
What it means in practice
Absence reads as a signal. When four in five businesses have a website, not having one stops being neutral and starts answering a question the buyer had not asked yet.
One clear page beats none: what you do, where, for what price, with your registered details. Machines and buyers read the same basics.
Whito stage: Start. Get this right before spending on channels.
The numbers to hold onto
- 48.3% of services on the CQC care register had no website recorded on the file. CQC Register Missing Websites.
- 19 of 55 top-rated trades have no website at all, only a Google listing. UK Trades Invisible to AI.
- Large businesses sit at 99% website adoption; the gap is at the small end. UK Website Statistics.
Where to go next
Related: AI-invisible business, Brochure website, Structured data