Free Whito research for UK trades and home services businesses: what things cost and, where we have run the study, who AI engines recommend. Every study carries its collection date and method.
- AI engines agree on the best UK tradesperson just 8% of the time
- Can you trust Google’s AI to recommend a tradesperson? We checked 20 UK towns (2026 data)
- Nobody can tell you who the best local tradesperson is. We tested nine UK cities to find out.
- How Much Should a UK Trade Pay for a Lead? Break-Even Prices for 12 Jobs
- UK Trade Directory Costs 2026: Checkatrade, Bark, Yell and What They Really Charge
- We checked 164 UK trade names against Companies House. 48 failed, and where the name came from predicted which.
- What UK trades cost in 2026: electricians, plumbers and roofers, job by job
- Most UK trade companies are missing from the ICO register. We checked 800 against it.
- A third of the best local tradespeople are invisible to AI. We checked 55 of them.
- UK Trades Marketing Statistics 2026, 92 Figures Every One Traced to Its Source
- We checked 64 UK tradespeople against Companies House. 19 could not be verified.
The data files behind Whito research are at Whito Data.
Corrections and right of replyThis page reports research that may name real businesses. Data is collected and checked on the dates stated. Company financials, insolvency and regulator action are taken from Companies House, company announcements or the regulator’s own notice.
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.