Last Updated on September 8, 2026
Finding
Most UK small businesses pay between £3,000 and £6,000 for a professionally built website, with a five-page freelancer brochure site at £1,500 to £3,000 and hidden costs adding 30 to 50% on top, according to Whito’s May 2026 pricing data.
Source: Whito, whito.co.uk/for/letting-agents/letting-agent-website-cost-uk, September 2026. Free to quote with a link to this page.
A letting agent’s website is the one place in this guide where the law has opinions. Fee display, CMP and redress statements are statutory duties on the site itself, which makes the build brief unusually concrete. Here is the market, and the spec the law and the landlord both want.
Published 2026 prices
| Option | Published price | Source |
|---|---|---|
| Five page freelancer brochure site | £1,500 to £3,000 | Whito’s May 2026 pricing research |
| Professionally built business site | £3,000 to £6,000 | Whito’s May 2026 pricing research |
| Hidden extras (hosting, changes, plugins) | adds 30 to 50% | Whito’s May 2026 pricing research |
| Template build with support | about £500 to £1,500 a year | Checkatrade website cost guide, read 4 Sep 2026 |
| WordPress run yourself | £130 to £160 a year after intro pricing | Whito’s July 2026 builder test |
Agency-specific platforms with listing feeds sit above these figures and mostly publish no prices, so get the feed requirement quoted separately and in writing.
The statutory pages, done as marketing
Section 83 of the Consumer Rights Act requires the fee list in exact amounts including tax, plus CMP and redress statements naming the schemes, on the website, with penalties to £5,000. Build them as the money-safety page described in our redress guide rather than as small print: certificate links, plain English, scheme names checkable on gov.uk. The law wrote the brief; the build just has to stop hiding it.
The landlord pages that earn
Management explained with response standards as numbers, the Renters’ Rights explainer kept current, named staff, landlord reviews, and exact fees. Tenant pages can stay simple, because the portals carry that work. In our July 2026 audit, 92% of independent UK business sites gave AI crawlers no instructions at all; an agency site that publishes clear landlord answers is competing for AI citations against almost nobody local. Run the free Visibility Check before and after any build.
Common questions
How much should a letting agent pay for a website?
Published 2026 rates run £1,500 to £3,000 for a freelancer build and £3,000 to £6,000 professionally built, per Whito’s May 2026 research, with portal-feed platforms priced separately and rarely published. The statutory and landlord pages matter more than the tier.
What must legally be on a letting agent website?
Under the Consumer Rights Act 2015: the full fee list in exact amounts including tax, a client money protection statement naming the scheme, and a redress scheme statement naming the scheme. Penalties run to £5,000 per breach.
What pages win landlords on an agency website?
A plain-English money-safety page, management service standards as numbers, a current Renters’ Rights Act explainer, named staff and landlord-labelled reviews, with exact fees. Tenants mostly arrive through the portals.
Before you spend any of this, check what the machines can read
Run the free Visibility Check before paying any builder, and again after. Seventeen checks, free, no email needed.
The structural checks behind this research run on any website in about twenty seconds. Enter yours and read the full result on the page. Free, and we do not ask for your email.
Run the free Visibility Check