UK Roofing Marketing Leaderboard 2026: Aspect, Kingdom Coatings and Roofline Design

Last Updated on October 12, 2026

Aspect scores highest of the five UK roofing brands compared, at 6.0 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 12 October 2026, using publicly visible activity only. Each channel is scored 0 to 10 against fixed anchors, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Most roofers assume the big names win work because they are big. The evidence says otherwise. Across ten UK roofing searches, directories and comparison sites filled the results, and only one brand on this board, Aspect, appeared once.

The pattern is simple. The firm that publishes prices and takes online bookings scores highest. Aspect shows hourly roofing rates from £42.75 plus VAT and books jobs through its own portal. None of the other four publishes a roofing price.

At the bottom, Briggs Amasco and Lindner Prater tie on 2.7. Both are national commercial contractors with no Trustpilot profile, no email capture and no Google or Meta ads found in October 2026.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Read 12 October 2026.

Company verdicts

Aspect, 6.0

Aspect scores 6.0, the highest of the five. Its roofing page is the strongest website on the board (9): a page per service, published hourly rates from £42.75 plus VAT, online booking with £10 off, and a 24/7 phone line. Reviews score 8, with 4.0 from 21,676 Trustpilot reviews and replies on 13 of the latest 20. It was the only brand found in our ten searches, once, through a cost guide, and it ran about 900 Google ads in the 30 days to mid October 2026. Email is thin (4): a customer portal but no newsletter. Its clearest gap is people. No team member is named on the homepage or roofing page, so roofers appear only as first names in reviews.

Kingdom Coatings, 5.0

Kingdom Coatings scores 5.0. It covers Scotland and the North of England from Stirling and sells roof and wall coatings with a 10-year guarantee. Reviews are its strongest channel (7): 4.2 from 1,087 on Trustpilot, with a reply on all 20 of the latest. The website (6) has separate coating pages, a quote form and a brochure request, but no prices. It ran 10 Google ads in the 30 days read and links three social platforms, although its LinkedIn link goes to a personal profile rather than a company page. It did not appear in any of our ten searches. The clearest gap is its homepage claim to be ‘the UK’s number one provider of professional roof and wall coatings’ with no figure beside it.

Roofline Design, 4.0

Roofline Design scores 4.0. The Leeds firm earns its highest mark on reviews (8), but from Checkatrade rather than Trustpilot, where it has only five: 9.88 out of 10 from 940 reviews, with replies on the latest shown. Its website (6) covers fascias, soffits, guttering and flat roofs, with a quote form and phone lines open 8am to 8pm, seven days. It ran 13 Google ads in the period read. Social is Facebook only (2), there is no email capture (0), and it did not appear in our ten searches. The clearest gap is housekeeping: the homepage FAQ shows unedited ‘Lorem ipsum’ placeholder text, and the same page gives different founding years.

Briggs Amasco, 2.7

Briggs Amasco scores 2.7, level with Lindner Prater at the foot of the board. It is a national commercial roofing contractor, so a low consumer score is partly expected. Social is its best channel (6), with X, YouTube and LinkedIn linked. The website (5) has a page for each roofing system, from mastic asphalt to green roofs, and a contact form. Its heritage line, ‘Roofing your World Since 1865’, is clear. There is no Trustpilot profile, no email capture, no ads found and no appearance in our ten searches. The clearest gap is contact: the homepage of a firm describing itself as national lists no phone number or email address.

Lindner Prater, 2.7

Lindner Prater scores 2.7. It is the only brand on this board with three or more independent news mentions in the 90 days to 12 October 2026, and its site shows a projects library including Everton FC and Co-op Live (both 2024). The website (6) has discipline and sector pages, a phone number and a contact form. Social scores 5, helped by an on-site video section. Like Briggs Amasco it has no Trustpilot profile, no email capture, no ads found and no presence in our ten searches. The clearest gap is a half-finished rebrand: the site says Lindner Prater, but the linked YouTube channel and X handle still carry the old Prater name.

What the channels show

Directories own roofing search

We ran ten UK roofing searches, from ‘roof repairs near me UK’ to ‘roofers Glasgow’. Checkatrade, MyBuilder, Bark, TrustATrader and Which? Trusted Traders took the results. Aspect appeared once, through a cost guide. The other four brands scored 2 on SEO. For a roofer, this means the national names are not blocking local search. The directories are, and a well built local page can compete with them.

Prices are almost never published

Only Aspect publishes roofing prices, with hourly rates from £42.75 plus VAT and higher rates for evenings and late nights. That single choice helps explain its website score of 9. Kingdom Coatings, Roofline Design and both commercial contractors ask for a quote first. Homeowners searching ‘new roof cost UK’ want a number, and four of five brands give them nothing to anchor on.

Replying to reviews pays

The three consumer brands all reply to reviewers and all score 7 or 8 on reviews. Kingdom Coatings replied to 20 of its latest 20 Trustpilot reviews, Aspect to 13 of 20, and Roofline Design to the latest shown on Checkatrade. The two commercial contractors have no Trustpilot profile and score 0. In a trade where trust decides the job, a visible reply record matters.

Paid search is concentrated

Aspect ran about 900 Google ads in the 30 days read, against 13 for Roofline Design and 10 for Kingdom Coatings. Briggs Amasco and Lindner Prater ran none we could find. None of the five had active Meta ads naming the brand. Paid spend in roofing is mostly on Google search, where an urgent leak sends people straight to the ads.

Key lessons for any roofing business

Publish a labour rate

Aspect shows what an hour of roofing costs on weekdays, evenings and late nights. You do not need a full price list. A day rate, a call-out charge or a typical range for a ridge repair gives a homeowner a reason to call you rather than the next firm.

Answer every review

Kingdom Coatings replied to all 20 of its latest Trustpilot reviews and holds 4.2 across 1,087. Replies show the next customer that someone reads what is said and deals with problems. Keep each reply short, specific and written by hand.

Check your own homepage

Roofline Design has 940 strong Checkatrade reviews but a homepage FAQ filled with ‘Lorem ipsum’ placeholder text. Read your site on a phone once a quarter. Remove template text, fix dates that disagree and make sure the phone number is visible.

Put a phone number on every page

Briggs Amasco lists no phone number or email on its homepage. Roofing enquiries are often urgent. A leak at night needs a number to ring, not a contact form. Put your number in the header so it shows on every page and every screen size.

Build pages for your towns

Directories took every local roofing search we ran. A page for each town you cover, with real job photos, the work you did and a rough price, gives search engines something more useful than a directory listing. Start with the three towns that bring you most work.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Publish a price or rate. Only Aspect does it, and it has the highest website score on the board at 9.
2. Reply to every review. The three firms that reply score 7 or 8 on reviews; the two that have no review presence score 0.
3. Put your phone number in the header. Briggs Amasco shows none on its homepage, which loses urgent leak calls.
4. Clean up template text and dates. Roofline Design’s ‘Lorem ipsum’ FAQ undercuts 940 good reviews on a page every visitor sees.
5. Write one page per town you serve. Directories filled all ten roofing searches we ran, so local pages face weak brand competition.

The evidence behind the scores

One line per channel, as read on 12 October 2026. Review figures change daily; these are the numbers on the day we looked.

Aspect

• Social 6: Links Facebook, Instagram and LinkedIn; a video posts section on its own site, but no YouTube or TikTok channel linked.
• Website 9: Roofing page per service, hourly rates from £42.75 plus VAT, online booking with £10 off, 24/7 phone and 15-minute callback (aspect.co.uk/roofing/).
• Email 4: Customer portal login and business credit accounts; no newsletter or offers signup found on aspect.co.uk.
• SEO 5: 1 of 10 UK web searches returned aspect.co.uk in the top ten, plus 1 for an advice or guides library.
• Paid 6: Google Ads Transparency Centre (UK, last 30 days) showed about 900 ads for aspect.co.uk; Meta Ad Library (UK) showed no active ads naming the brand. Read 12 October 2026.
• Reviews 8: Trustpilot 4.0 from 21,676 reviews; 13 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and a clear positioning line (’24-hour property maintenance experts, covering London and the South East’); no long-running asset, named people or three recent news mentions found.

Kingdom Coatings

• Social 6: Links Facebook, X (@kingdomcoating) and LinkedIn; the LinkedIn link goes to a personal profile, and no video channel is linked.
• Website 6: Separate roof and wall coatings pages, quote request, brochure request and freephone 0800 228 9436; no prices or registration numbers (kingdomcoatings.com).
• Email 4: Brochure request form collects contact details; no newsletter or sign of regular emails.
• SEO 2: 0 of 10 UK web searches returned kingdomcoatings.com in the top ten.
• Paid 6: Google Ads Transparency Centre (UK, last 30 days) showed 10 ads for kingdomcoatings.com; Meta Ad Library (UK) showed no active ads naming the brand. Read 12 October 2026.
• Reviews 7: Trustpilot 4.2 from 1,087 reviews; 20 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and a clear positioning line (‘the UK’s number one provider of professional roof and wall coatings’); no long-running asset, named people or three recent news mentions found.

Roofline Design

• Social 2: Links Facebook only; no Instagram, X, TikTok, YouTube or LinkedIn account is linked from the site.
• Website 6: Pages for fascias, soffits, guttering, flat roofs and conservatory roofs, online quote form, phone 8am to 8pm seven days; no prices, and placeholder text in the FAQ (roofline-design.co.uk).
• Email 0: Quote form only; no newsletter, guide download or offers signup found on the site.
• SEO 2: 0 of 10 UK web searches returned roofline-design.co.uk in the top ten.
• Paid 6: Google Ads Transparency Centre (UK, last 30 days) showed 13 ads for roofline-design.co.uk; Meta Ad Library (UK) showed no active ads naming the brand. Read 12 October 2026.
• Reviews 8: Only 5 Trustpilot reviews, so Checkatrade used: 9.88 out of 10 from 940 reviews, with replies on the latest shown.
• Brand 4: Same name on its one social channel and a clear positioning line (‘The Number One Choice For Fascias, Soffits & Roofing Across the UK’); no long-running asset, named people or three recent news mentions found.

Briggs Amasco

• Social 6: Links X, YouTube and LinkedIn from its homepage; no Facebook or Instagram account is linked.
• Website 5: Pages for each roofing system from mastic asphalt to green roofs and a contact page; no phone number or email on the homepage (briggsamasco.co.uk).
• Email 0: No newsletter, offers signup or other email capture found on the pages read.
• SEO 2: 0 of 10 UK web searches returned briggsamasco.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for briggsamasco.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
• Reviews 0: No Trustpilot profile found for briggsamasco.co.uk, checked 12 October 2026.
• Brand 4: Same name everywhere and a clear positioning line (‘Roofing your World Since 1865’); no long-running asset evidenced, no named people and no three recent news mentions found.

Lindner Prater

• Social 5: Links LinkedIn and YouTube, with an X handle only in page code; an on-site video showcase adds to the score.
• Website 6: Discipline and sector pages, a projects library, phone 01737 772 331 and a contact form; no prices (lindnerprater.co.uk).
• Email 0: No newsletter, offers signup or other email capture found on the pages read.
• SEO 2: 0 of 10 UK web searches returned lindnerprater.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for lindnerprater.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
• Reviews 0: No Trustpilot profile found for lindnerprater.co.uk, checked 12 October 2026.
• Brand 4: A clear positioning line (‘The UK’s Leading Complete Building Envelope Specialist’) and three or more news mentions in the 90 days to 12 October 2026; social names still say Prater, no named people.

How we scored

Who is on the board. Five roofing brands with multi-region presence that a UK homeowner or property manager is likely to meet, chosen for size and reach, not marketing strength. True national consumer roofing brands are scarce: Trustpilot’s UK roofing category (909 firms) and ten live searches surfaced no national household roofer, and the largest national contractor, Avonside, went into administration (roofingtoday.co.uk). So the board spans: an on-demand multi-trade platform with a large roofing team (Aspect, London and the South East), a multi-region roof and wall coatings specialist (Kingdom Coatings, Scotland and North England), a roofline/flat-roof specialist claiming UK-wide cover (Roofline Design, Leeds), and two national commercial contractors (Briggs Amasco, Lindner Prater) that are B2B. Rooflines (rooflines.co.uk) was rejected because it now sells verandas and lanterns, not roofing work. Brands were chosen for relevance and size, not for marketing strength.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API on 12 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: roof repairs near me UK; new roof cost UK; fascias and soffits replacement UK; flat roof replacement UK company; commercial roofing contractors UK; roofers Manchester; roofers Leeds; roof repairs London; roofers Glasgow; roofers Birmingham.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.

These anchors are fixed for this edition, so the five scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which roofing brand scores highest on the Whito leaderboard?

Aspect scores highest of the five UK roofing brands compared, at 6.0 out of 10. It leads on website (9) thanks to published hourly roofing rates and online booking, and scores 8 on reviews from 21,676 Trustpilot reviews. The score measures visible marketing across seven channels, not the quality of roofing work.

Which roofing brand scores lowest?

Briggs Amasco and Lindner Prater tie at 2.7 out of 10. Both are national commercial roofing contractors that sell to businesses, so consumer channels such as reviews and email score low. Neither has a Trustpilot profile, collects email or ran Google or Meta ads we could find in October 2026.

How do roofing brands compare on reviews?

The three consumer-facing brands score 7 or 8. Aspect holds 4.0 from 21,676 Trustpilot reviews, Kingdom Coatings 4.2 from 1,087 with replies on all 20 of its latest, and Roofline Design 9.88 out of 10 from 940 reviews on Checkatrade. The two commercial contractors have no Trustpilot profile.

What can a local roofer copy from these brands?

Publish a rate or price range as Aspect does, reply to every review as Kingdom Coatings does, and keep a phone number on every page, which Briggs Amasco does not. Then build a page for each town you cover, because directories filled all ten roofing searches we ran.

Why do directories rank above roofing companies?

In our ten UK roofing searches, Checkatrade, MyBuilder, Bark, TrustATrader and Which? Trusted Traders filled the results, and only Aspect appeared once. Directories have a page for every trade and town. A roofer can compete by writing one useful page per town, with real jobs, photos and a rough price.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Roofers on Whito

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Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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