Is your business on Whito?
People across the UK, and the AI assistants they now ask first, use Whito to find businesses they can trust. Check that yours is listed, and that the details are right.
Free to check. Free to claim. No card needed.
Find your business
Search your name and town. Many UK businesses are already listed from public records.
Claim it free
Confirm it is yours and the details are correct. You get a Verified badge and full control of the listing.
Get found more
Add photos and services, collect enquiries, and choose whether to feature at the top of your area.
Why it matters now
The way people find a local business has changed. More of them ask an AI assistant who is a good electrician near me before they ever open Google. Those tools answer from structured, trusted sources, and most UK business websites are invisible to them.
Whito is built to be read by both people and AI. A claimed, verified listing puts your business where those answers come from. An out of date listing, or none at all, means the work goes to whoever did show up.
Whito is not a review site. We do not rank you on stars, chase your customers for ratings, or invite complaints onto your page. Our job is to make your business readable to the tools people now use to find one. Reviews are someone else’s game.
What claiming gives you
Control. Correct the details, add what you actually do, and remove anything wrong.
A Verified badge. A simple signal that the business is real and the registration checks out.
Enquiries. A contact button so people reading the page can reach you directly.
The option to stand out. Feature at the top of your town and trade when you want more work.
The plans
Verified
Claim your listing, get the Verified badge, and keep your details correct. No card needed.
Verified+
Everything in Verified, plus photos, full services, direct call and message buttons, and reviews.
Multi-location
Everything in Verified+, listed and readable in every town or region you serve, so you turn up wherever customers are searching, not just at your registered address.
Deep Audit
The full marketing fix list, in order, with UK costs. Money-back guarantee.
Leads
Receive customer enquiries directly. Pay per enquiry or a fixed monthly rate, priced by trade and area.
Prices exclude VAT. Monthly, cancel any time, or save with annual billing. See full plan details ›
Free to claim. You only pay if you choose to upgrade, run a Deep Audit, or take leads.
The honest small print.
We cannot guarantee that any AI tool or search engine will recommend your business, or that a listing will bring in enquiries. AI and search systems change how they work and what they show, and results vary from one business to the next. A listing makes your business findable and readable. It is not a promise of work.
Any visibility check we show is illustrative and reflects a moment in time. What an AI tool returns today may differ tomorrow.
The free Verified listing costs nothing. Paid plans can be cancelled at any time, and the price shown when you sign up is the price you pay. We will tell you in advance if pricing changes.
Whito is independent. We are not affiliated with, endorsed by, or partnered with OpenAI, Google, Microsoft, or any other company named on this page. ChatGPT, Gemini and other product names are trademarks of their respective owners and are referred to here for description only.