Last Updated on October 12, 2026
Andersen EV scores highest of the five UK electrical brands compared, at 5.7 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand on 12 October 2026, using publicly visible activity only. Each channel is scored 0 to 10 against fixed anchors, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
Many electricians assume the trade still runs on word of mouth. On this board, the two brands that score highest sell EV chargers online with a price on the page, while the general call-out brands show no prices at all.
Andersen EV scores 5.7 and Pod 5.6. Both score 9 on website, with prices from £695 and £999. Not one of the five brands appeared in any of 10 UK searches, from ‘electrician Manchester’ to ‘EICR certificate cost landlord’, so search is open ground.
Mr. Electric scores lowest at 1.7. Its homepage links no social profiles, shows no prices and captures no email, no ads were found in either ad library, and its Trustpilot rating is 2.8 from 78 reviews with no replies on the latest 20.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Andersen EV | 6 | 9 | 0 | 2 | 10 | 9 | 4 | 5.7 |
| 2 | Pod (formerly Pod Point) | 6 | 9 | 6 | 3 | 6 | 7 | 2 | 5.6 |
| 3 | We Power Your Car | 6 | 6 | 0 | 3 | 4 | 9 | 2 | 4.3 |
| 4 | Rightio | 2 | 6 | 0 | 3 | 6 | 5 | 4 | 3.7 |
| 5 | Mr. Electric | 0 | 5 | 0 | 2 | 2 | 1 | 2 | 1.7 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Read 12 October 2026.
Company verdicts
Andersen EV, 5.7
Andersen EV scores 5.7, the highest of the five. Its website scores 9: charger prices on the page (Quartz £695, A2 £1,199), an online checkout, an in-house installation team and an FCA reference. Reviews score 9 from 4.8 on 2,458 Trustpilot reviews, with replies to 19 of the latest 20, the strongest reply habit here. Paid scores 10, with about 300 Google ads and 12 Meta ads. The company behind it was incorporated in February 2021 and renamed twice before becoming Andersen EV plc in 2024. Two channels hold it back. Email scores 0, with no sign-up anywhere for a product people take time to choose, and andersen-ev.com appeared in none of 10 UK searches.
Pod (formerly Pod Point), 5.6
Pod scores 5.6. Its website scores 9: buy from £999 or subscribe from £34 a month through an online shop, with installation included. Email scores 6, the highest on the board, because the Pod Home app and account keep owners in contact. Pod says it started in 2009 as Pod Point and has installed over 300,000 chargers. Reviews score 7 from 4.5 on 31,352 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 6, with about 400 Google ads and no Meta ads found. Brand scores 2 because the business is mid-rename: the domain is podenergy.com, the footer says Pod Point Limited, reviews sit on pod-point.com and social handles use ‘poweredbypod’.
We Power Your Car, 4.3
We Power Your Car scores 4.3. Reviews are its strength at 9, with 4.9 from 3,356 Trustpilot reviews, the highest rating on the board, and replies to 11 of the latest 20. Social scores 6, with five platforms linked. Its website scores 6: home and commercial charger pages, a shop and town landing pages, with an ISO certificate number shown, but no prices or online quote on the homepage. Paid scores 4, with 7 Google ads and no Meta ads found. Email scores 0. Brand scores 2 because its LinkedIn page sits under the name ‘evparcel’ and no named people appear. The firm is based in Bingley and was incorporated in October 2019. Its clearest gap is the missing price.
Rightio, 3.7
Rightio scores 3.7. Paid scores 6 and is its most active channel, with about 2,000+ Google ads in 30 days, more than any other brand here, but no Meta ads found. Reviews score 5 from 3.4 on 14,023 Trustpilot reviews, with replies to 2 of the latest 20. Its website scores 6, with sections for electrical, plumbing, heating and locks and a callback form, but no prices despite a ‘Clear Pricing’ section. Brand scores 4: a founder page names managing director Karl Tulloch and dates the business to early 2010. That same page cites 2,932 reviews averaging 4.77, which does not match the Trustpilot figure. Social scores 2, with only an X handle found, and email scores 0.
Mr. Electric, 1.7
Mr. Electric scores 1.7, the lowest of the five. Social and email both score 0: no social links and no email capture on the homepage. Paid scores 2, with no ads found in the Google or Meta libraries. Its website scores 5, listing services on a single page with a free-quote button and phone number, and stating ‘FIXED PRICING’ without showing a price. Reviews score 1, from 2.8 on 78 Trustpilot reviews with no replies on the latest 20. Brand scores 2 for a clear positioning line, which describes the network as ‘the UK’s most trusted’ electricians. The clearest gap is between that claim and the public review record, which a customer can check in seconds.
What the channels show
A price on the page leads
The two top brands both score 9 on website because they show prices and let customers buy online: Andersen EV from £695 and Pod from £999. Rightio (6) and Mr. Electric (5) promise clear or fixed pricing and show none. We Power Your Car (6) sells chargers but shows no price on its homepage. Showing a price is the single largest website difference on this board.
No one holds search
All five brands scored the minimum on search reach: none appeared in any of 10 UK searches, including ‘electrician Manchester’, ‘fuse board replacement cost’ and ‘home EV charger installation’. Three earned an extra point for an advice library. For a local electrician, these searches are not held by any of the national names compared here. A clear page for each service and town, with a registration number and a price, competes on equal terms.
Reviews split on reply habit
Andersen EV replies to 19 of its latest 20 Trustpilot reviews and We Power Your Car to 11; both score 9 on reviews. Pod replies to none and Rightio to 2. Mr. Electric has 78 reviews at 2.8 and no replies. Rating and replies together separate the top from the bottom of the board. For a small firm, replying is the one review habit that costs nothing but time.
Ad spend is uneven
Rightio ran about 2,000+ Google ads in 30 days, Pod about 400 and Andersen EV about 300, with Andersen also running 12 Meta ads and scoring 10. We Power Your Car ran 7 Google ads, and no ads were found for Mr. Electric. Heavy paid spend has not lifted Rightio above 3.7 overall, because ads cannot make up for weak reviews, thin social and no prices.
Key lessons for any electrical contracting business
Publish prices for your common jobs
The two brands that show prices score 9 on website. A fixed starting price for an EICR, a consumer unit change or a charger install answers the first question every customer has. Rightio and Mr. Electric promise clear or fixed pricing but do not show it.
Keep your review claims consistent
Rightio’s founder page cites 2,932 reviews averaging 4.77, while Trustpilot shows 3.4 from 14,023. Mr. Electric calls itself ‘the UK’s most trusted’ electricians at 2.8 on Trustpilot. Only quote review figures a customer can check and that match what they will find.
Reply to every review
Andersen EV answers 19 of its latest 20 Trustpilot reviews and holds 4.8. Replying in your own words, especially to complaints, shows the next customer how you handle problems. Andersen EV’s habit costs nothing but time, and it is one of the few things a one-van firm can match a national brand on.
Use one name everywhere
Pod is part-way through a rename across four names, and We Power Your Car’s LinkedIn page sits under ‘evparcel’. Both lose a brand point for it. Use the same trading name on your van, website, Google profile and social accounts.
Take the local searches
None of the five appeared in 10 UK searches, including town searches. A page for each town you cover, with your NICEIC or NAPIT number, prices and real jobs, competes where the national brands are not showing. Start with the town that brings you the most work.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Reply to every review you have. Andersen EV replies to 19 of its latest 20 and scores 9 on reviews; Mr. Electric replies to none and scores 1.
- Publish a fixed price for your three most common jobs. The two brands with prices on the page score 9 on website and lead the board.
- Check every review claim on your site against your public profile. Rightio’s own page cites a 4.77 average while Trustpilot shows 3.4, a gap any customer can find.
- Build a page for each town you cover. None of the five brands appeared in any of 10 UK searches, so local pages face no national competition here.
- Add an email sign-up or customer account. Four of five brands capture no email at all; Pod’s app and account earn the top email score of 6.
The evidence behind the scores
One line per channel, as read on 12 October 2026. Review figures change daily; these are the numbers on the day we looked.
Andersen EV
- Social 6: Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
- Website 9: Charger prices shown (Quartz £695, A2 £1,199), online checkout, in-house installation and an FCA reference; home installation price not shown.
- Email 0: No email sign-up, newsletter or account found; the site offers consultation booking only.
- SEO 2: 0 of 10 UK web searches returned andersen-ev.com in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain andersen-ev.com: about 300 ads. Meta Ad Library, UK, active ads naming the brand: 12.
- Reviews 9: Trustpilot 4.8 from 2,458 reviews, with a company reply on 19 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘The UK’s Design-Led Electric Vehicle Charging Point’); no long-running asset, named people or three recent news mentions found.
Pod (formerly Pod Point)
- Social 6: Links to Facebook, Instagram, LinkedIn and YouTube, four platforms in all.
- Website 9: Buy from £999 or subscribe from £34/month through an online shop (shop.podenergy.com), installation included; no installer registration number shown.
- Email 6: The Pod Home app plus an account login for managing chargers; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned podenergy.com in the top ten, plus credit for an advice and guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain podenergy.com: about 400 ads. Meta Ad Library, UK, active ads naming the brand: none found.
- Reviews 7: Trustpilot 4.5 from 31,352 reviews, with no company reply on the latest 20.
- Brand 2: A clear positioning line (‘EV charging you can trust’); the name differs across domain, footer, review profile and social handles, and no long-running asset, named people or three recent news mentions found.
We Power Your Car
- Social 6: Links to Facebook, Instagram, X, YouTube and LinkedIn, five platforms in all.
- Website 6: Home and commercial charger pages, a shop and town landing pages, with an ISO certificate number shown; no prices or online quote on the homepage.
- Email 0: No email sign-up, newsletter, customer account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned wepoweryourcar.com in the top ten, plus credit for an advice and guides library.
- Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain wepoweryourcar.com: 7 ads. Meta Ad Library, UK, active ads naming the brand: none found.
- Reviews 9: Trustpilot 4.9 from 3,356 reviews, with a company reply on 11 of the latest 20.
- Brand 2: A clear positioning line (‘OZEV-approved, SIP-accredited, NICEIC-certified EV charger installers’); its LinkedIn page uses another name, and no long-running asset, named people or three recent news mentions found.
Rightio
- Social 2: Only an X handle (@_rightio) found; no social profile links on the homepage.
- Website 6: Sections for heating, plumbing, electrical work and locks with a ‘Request a Callback’ form; no prices despite a ‘Clear Pricing’ section.
- Email 0: No email sign-up, account or app mentioned on the homepage.
- SEO 3: 0 of 10 UK web searches returned rightio.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain rightio.co.uk: about 2,000+ ads. Meta Ad Library, UK, active ads naming the brand: none found.
- Reviews 5: Trustpilot 3.4 from 14,023 reviews, with a company reply on 2 of the latest 20.
- Brand 4: A clear positioning line (‘Rightio will get the job done right’) and a named founder, MD Karl Tulloch; social presence too thin to compare, and no long-running asset or three recent news mentions found.
Mr. Electric
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 5: Services listed on one page with a free-quote button and phone number; ‘FIXED PRICING’ claimed but no prices shown, and no registration numbers.
- Email 0: No email capture found: no newsletter, account, app or offers sign-up.
- SEO 2: 0 of 10 UK web searches returned mrelectric.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain mrelectric.co.uk: no ads found. Meta Ad Library, UK, active ads naming the brand: none found.
- Reviews 1: Trustpilot 2.8 from 78 reviews, with no company reply on the latest 20.
- Brand 2: A clear positioning line (‘the UK’s most trusted’ electricians); no social links to compare, and no long-running asset, named people or three recent news mentions found.
How we scored
Who is on the board. Five UK brands a household is likely to meet when booking electrical work or a home EV charger install, spanning models: Mr. Electric (franchise network, Neighbourly group), Rightio (national multi-trade call-out brand including electrical, inspections and certification), Pod (formerly Pod Point, national EV charger company with 300,000+ chargers installed), We Power Your Car (online-first NICEIC-certified EV charger installer, nationwide) and Andersen EV (premium design-led charger maker with an in-house installation team). Chosen for relevance and size, not marketing strength. Three of the five are EV charger installers, which reflects how the larger household electrical brands now sell. Brands were chosen for relevance and size, not for marketing strength.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API on 12 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: emergency electrician near me UK 24 hour; EICR certificate cost landlord; electrician Manchester; home EV charger installation; fuse board replacement cost; electrician London; electrician Birmingham; electrician Leeds; electrician Bristol; rewire house cost UK.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the five scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which electrical brand scores highest on the Whito leaderboard?
Andersen EV scores highest at 5.7 out of 10, just ahead of Pod at 5.6. Andersen shows charger prices from £695, sells online, replies to 19 of its latest 20 Trustpilot reviews and ran about 300 Google ads and 12 Meta ads. It captures no email and did not appear in any of 10 UK searches.
Which electrical brand scores lowest, and why?
Mr. Electric scores 1.7. Its homepage links no social profiles, captures no email and shows no prices despite stating fixed pricing. No ads were found in the Google or Meta libraries, it did not appear in any of 10 UK searches, and its Trustpilot rating is 2.8 from 78 reviews with no replies on the latest 20.
How do these electrical brands compare on reviews?
Ratings run from 2.8 for Mr. Electric to 4.9 for We Power Your Car. Pod has the most reviews, 31,352, but replies to none of the latest 20. Andersen EV replies to 19 of its latest 20 and We Power Your Car to 11, and both score 9 on reviews.
What can a local electrician copy from these brands?
Publish fixed prices for your common jobs, as Andersen EV and Pod do for chargers. Reply to every review. Make sure any review figure on your site matches your public profile. Use one trading name everywhere. Build pages for the towns you cover, since none of the five appeared in 10 UK searches.
Why are EV charger installers on an electricians leaderboard?
Home EV charger installation is electrical work, and these are among the national names a household meets when booking it. Three of the five brands compared here are EV charger specialists, and they score highest. The two general electrical call-out brands, Rightio and Mr. Electric, score 3.7 and 1.7.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Electricians on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
