By Whito. Published June 2026. There’s a certain type of barbershop that nails the in-person experience but barely exists online. The haircuts are excellent. The reviews are glowing. The vibe is spot on. And the website is a booking widget with a background...
By Whito. Published June 2026. Most barbershops have a website that exists purely to hold an address and a phone number. Everything else, the booking, the pricing, the proof that they’re any good, lives on a single scrolling page that Google can barely read. Ray...
TL;DR TONI&GUY leads UK hairdresser and barber marketing in 2026 with a 7.3/10 overall score. Their Fashion Week partnership and YouTube presence set them apart, but no chain is doing everything well. Instagram is the battlefield. Every salon chain invests here,...
Last Updated on May 7, 2026 TL;DR Most UK hairdressers are underinvesting in digital marketing, with the biggest gaps in content, email automation and local SEO. The bar is lower than you think. A few focused improvements can put you ahead of 80% of competitors. Three...
By Whito. Published May 2026. This is the playbook we wish someone had handed us before spending a single pound on salon marketing. It covers what actually works to fill chairs in a UK hair business, from the day you open to the point where you’re turning people...
How much should you actually spend on marketing your salon? The standard advice is 5-10% of revenue. But that is a wide range, and most hairdressers have no idea what to spend it on. Here is a realistic breakdown based on what UK salons actually pay in 2026. Marketing...
