UK Hairdresser and Barber Marketing Leaderboard 2026: Rush Hair, TONI&GUY and Francesco Lead 10 Brands

Last Updated on October 23, 2026

Rush Hair scores highest of the ten UK hairdresser and barber brands compared, at 6.7 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the haircut. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

You don’t need to outspend the big salon chains. You need to out-structure them. Every brand on this board lets you book online, so booking no longer separates anyone. Reviews do: nine of the ten hold 3.8 or less on Trustpilot or have no rating at all.

Rush Hair scores 6.7, ahead of TONI&GUY on 6.0 and Francesco Group on 5.9. Rush is the only brand here rated above 4, and one of only two to appear in our local searches.

BarberBarber and HOB Salons share the lowest score, 4.0. BarberBarber’s Trustpilot profile has no reviews, and HOB Salons holds 2.6 from 35 reviews and showed no Google or Meta ads. Search belongs to booking platforms: across 10 UK searches, the salon brands appeared three times in all.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026; Meta Ad Library counts read 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Rush Hair, 6.7

Rush Hair scores 6.7, the highest of the ten. Reviews score 7, the best on the board, from 4.4 on 3,241 Trustpilot reviews with replies to 15 of the latest 20. Email scores 7 for a newsletter with a quarterly £200 voucher draw and Rush Rewards, which gives a point for every £1 spent. Its website scores 10 for online booking with a page per salon. SEO scores 5: rush.co.uk appeared for ‘hairdressers Manchester’, and its blog adds a point. Paid scores 10 with about 700 Google ads in 30 days, the most here, and 51 Meta ads. Social scores 4 for three platforms.

TONI&GUY, 6.0

TONI&GUY scores 6.0, second on the board. Its website scores 10, combining salon booking with an online shop priced on the page, and email scores 7 for a newsletter, account and rewards scheme. Brand scores 4 for one name everywhere and a clear line, ‘Where heritage meets the future of hair’. Reviews are the weak spot at 4: Trustpilot shows 3.8 from 2,153 reviews, with no replies on the latest 20. Paid scores 8 with about 200 Google ads and 3 Meta ads, all from its Banbury salon page. toniandguy.com appeared in none of 10 UK searches.

Francesco Group, 5.9

Francesco Group scores 5.9, third on the board. Email scores 7 for a newsletter, an app and a customer login, and its website 10 for a booking page covering every salon. Paid scores 8 with 15 Google ads on its new domain, francescohair.salon, and 5 Meta ads from its salon and academy pages. Reviews score 3 from 3.5 on 29 Trustpilot reviews, still filed under the old francescogroup.co.uk address, with replies to 3 of the latest 20. Brand scores 4: its blog names award-winning stylists, but the business appears as both Francesco Group and Francesco Hair Salon, which costs it the name point.

Regis, 5.7

Regis scores 5.7. Social scores 6 with six platforms linked, the most on the board. Email scores 7 for a subscribe option, a customer login and Regis Rewards, and its website 10 for an online booking portal and a priced product shop. Paid scores 8 with 16 Google ads and 4 Meta ads. Reviews score 2: Trustpilot shows 2.7 from 104 reviews, with no replies on the latest 20. regissalons.co.uk appeared in none of 10 UK searches.

Saks, 5.6

Saks scores 5.6. Email scores 8, the highest on the board, for a sign-up, a Saks app and a loyalty scheme. Brand scores 6, the joint highest, for one name, the line ‘adding the wow-factor since 1974’ and named stylists on its blog. Its website scores 10 for online booking. Two channels hold it back. No Google ads were found in 30 days and its page ran 5 Meta ads, so paid scores 4, and reviews score 2 from 2.8 on 49 Trustpilot reviews, with replies to 5 of the latest 20.

Headmasters, 5.4

Headmasters scores 5.4. Its website scores 10 for online booking and a published price list, and social 6 for four platforms. Paid scores 10 with 67 Google ads and 12 Meta ads. Reviews score 4 from 3.3 on 788 Trustpilot reviews; replies to 12 of the latest 20 lift the score, but the rating holds it down. Email scores 2 for a sign-up form only, and SEO 2: headmasters.com appeared in none of 10 UK searches and its content sits on a news page.

Supercuts, 5.0

Supercuts scores 5.0. It shows haircut prices on the homepage, from £26 and treatments from £4, with a full price list and online booking, so its website scores 10. Social scores 6 for five platforms. Paid scores 6 with 6 Google ads and 4 Meta ads. Reviews score 2: Trustpilot shows 2.6 from 389 reviews, with no replies on the latest 20. Email scores 4 for a subscribe option and login.

Trevor Sorbie, 4.7

Trevor Sorbie scores 4.7. It is the strongest brand here in search: trevorsorbie.com appeared for ‘hairdressers Manchester’ and ‘hairdressers Bristol’, and a blog adds a point, so SEO scores 5. Brand scores 6 for one name, a clear line and a named founder and art team. Its website scores 10 for online booking. Two channels score 0: no email capture was visible, and no Trustpilot profile was found. Paid scores 8 with 10 Google ads and 4 Meta ads.

BarberBarber, 4.0

BarberBarber scores 4.0, level lowest with HOB Salons. Its website scores 10, with online booking for each barbershop through Square and a gift card shop. Paid scores 6 with 40 Google ads and no Meta ads found. Brand scores 4 for one name and a clear line, ‘Barber Made Barber Grade’. Reviews score 0 because its Trustpilot profile has no reviews, and SEO 2 because barberbarber.com appeared in none of 10 UK searches and no advice content was found. Email scores 2 for a sign-up form.

HOB Salons, 4.0

HOB Salons scores 4.0, level lowest with BarberBarber. Social scores 6 for five platforms and its website 10 for online booking and a downloadable price list. Brand scores 4, with award-nominated stylists named on its blog. Paid scores 2, as no Google or Meta ads were found. Reviews score 1 from 2.6 on 35 Trustpilot reviews, with no replies on the latest 20. hobsalons.com appeared in none of 10 UK searches.

What the channels show

Online booking is now standard

All ten brands let you book online, so all ten score 10 on website. Supercuts goes further and shows haircut prices on its homepage. Booking has stopped being a reason to choose one chain over another; what a client reads before booking has not.

Reviews are the gap

Rush Hair holds 4.4 from 3,241 Trustpilot reviews and replies to 15 of its latest 20. All nine others hold 3.8 or less or have no rating at all, and BarberBarber’s profile has no reviews. In a trade where the first visit is a leap of faith, this is the channel that most separates the brands.

Booking platforms own local search

Across 10 UK searches, from ‘hairdresser near me open now UK’ to ‘hairdressers Leeds’, the salon brands appeared three times: Rush Hair once and Trevor Sorbie twice. Treatwell, Fresha, Booksy and press round-ups held the rest. A salon page with your town, your prices and your stylists competes on those terms.

Loyalty schemes lift email

Saks scores 8 for its app and loyalty scheme, and Rush Hair, Regis, TONI&GUY and Francesco 7 each for pairing a sign-up with rewards or an app. Trevor Sorbie, with the best search result here, shows no email capture at all.

Key lessons for any hairdresser or barber

Ask for the review before the client leaves

Rush Hair’s 3,241 reviews at 4.4 sit beside chains on 2.6 to 3.8. A request sent the same day, with a direct link, is a habit, not a budget.

Reply to recent reviews

Rush Hair replies to 15 of its latest 20 and Headmasters to 12. TONI&GUY, Supercuts, Regis and HOB Salons reply to none of theirs. A short reply in your own words shows the next client how you treat people.

Show your prices

Supercuts puts ‘haircuts from £26’ on its homepage. Most chains keep prices behind the booking flow. A clear starting price answers the first question a new client has.

Give regulars a reason to stay in touch

Rush Rewards gives a point for every £1, and Saks pairs an app with a loyalty scheme. A simple stamp card or rebooking reminder does the same job for a single salon.

Build a page for your town

Trevor Sorbie appeared for Manchester and Bristol; most chains appeared for nothing. One page per salon, with the town, the team and the prices, is how a local salon gets found.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Send a review link the same day as every appointment. Rush Hair’s 3,241 reviews at 4.4 earn the top review score of 7.
2. Reply to your latest 20 reviews. Rush Hair answers 15 of its latest 20; four chains here answer none.
3. Put a starting price on your homepage. Supercuts shows haircuts from £26 before anyone clicks.
4. Write one page per salon town. The ten brands appeared only three times across 10 UK searches.
5. Add a loyalty reward to your sign-up. Saks scores 8 for its app and loyalty scheme; brands with a bare form score 2.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Rush Hair

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram, Facebook and X, three platforms in all.
• Website 10: Online booking through its own booking site (booking.rush.co.uk), with a page for each salon.
• Email 7: A newsletter sign-up with a quarterly draw for a £200 gift voucher, plus Rush Rewards (1 point for every £1 spent) and a customer login.
• SEO 5: 1 of 10 UK web searches returned rush.co.uk in the top ten (‘hairdressers Manchester’), plus credit for a blog.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain rush.co.uk: about 700 ads. Meta Ad Library, UK, active ads from the Rush Hair & Beauty page, read 23 October 2026: 51.
• Reviews 7: Trustpilot 4.4 from 3,241 reviews, with a company reply on 15 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Award-Winning Hair Salons’); no long-running asset, named people or three recent news mentions confirmed.

TONI&GUY

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
• Website 10: Salon booking (Book now) and an online shop with prices, such as a high shine gloss from £50.
• Email 7: A newsletter sign-up, a customer account and a rewards scheme.
• SEO 3: 0 of 10 UK web searches returned toniandguy.com in the top ten, plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: 3 active ads, all from the Toni&Guy Banbury salon page; none from a central TONI&GUY page.
• Reviews 4: Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Where heritage meets the future of hair’); no long-running asset, named people or three recent news mentions confirmed.

Francesco Group

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Instagram, TikTok, Facebook and Pinterest, four platforms in all.
• Website 10: A Book an Appointment page listing every salon, plus a Francesco app.
• Email 7: A newsletter sign-up, the app and a customer login.
• SEO 3: 0 of 10 UK web searches returned francescohair.salon in the top ten, plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain francescohair.salon: 15 ads (none for the old francescogroup.co.uk domain). Meta Ad Library, UK, active ads from Francesco salon and academy pages, read 23 October 2026: 5.
• Reviews 3: Trustpilot 3.5 from 29 reviews (profile under francescogroup.co.uk), with a company reply on 3 of the latest 20.
• Brand 4: A clear positioning line (‘Award Winning Hairdressing’) and named stylists such as Heather Shaw, a 2026 Wella TrendVision award winner, on its blog; the name differs between Francesco Group and Francesco Hair Salon across domain, reviews and social handles, and no long-running asset or three recent news mentions confirmed.

Regis

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to X, Facebook, Pinterest, Instagram, TikTok and YouTube, six platforms in all.
• Website 10: An online booking portal and a product shop with prices (for example £31.00 and £26.35).
• Email 7: An email subscribe option, a customer login and Regis Rewards.
• SEO 3: 0 of 10 UK web searches returned regissalons.co.uk in the top ten, plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain regissalons.co.uk: 16 ads. Meta Ad Library, UK, active ads from the Regis Salons UK page, read 23 October 2026: 4.
• Reviews 2: Trustpilot 2.7 from 104 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Luxury Hair Salons’); no long-running asset, named people or three recent news mentions confirmed.

Saks

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Instagram, Facebook, TikTok and YouTube, four platforms in all.
• Website 10: Online booking (Book online) through a salon finder.
• Email 8: A sign-up, a Saks app (‘download the app’) and a loyalty scheme.
• SEO 3: 0 of 10 UK web searches returned saks.co.uk in the top ten, plus credit for a blog.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain saks.co.uk: no ads found. Meta Ad Library, UK, active ads from the Saks Hair & Beauty page, read 23 October 2026: 5.
• Reviews 2: Trustpilot 2.8 from 49 reviews, with a company reply on 5 of the latest 20.
• Brand 6: Same name everywhere, a clear positioning line (‘adding the wow-factor since 1974’) and named stylists such as Clare Murphy on its blog; no long-running asset or three recent news mentions confirmed.

Headmasters

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Instagram, Facebook, TikTok and Pinterest, four platforms in all.
• Website 10: Online booking (Book now) and a published price list.
• Email 2: A sign-up form; no customer account, app or loyalty scheme seen.
• SEO 2: 0 of 10 UK web searches returned headmasters.com in the top ten; the content found is a news page, so no advice library credit.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain headmasters.com: 67 ads. Meta Ad Library, UK, active ads from the Headmasters page, read 23 October 2026: 12.
• Reviews 4: Trustpilot 3.3 from 788 reviews, with a company reply on 12 of the latest 20.
• Brand 4: Same name everywhere and named creative ambassadors such as Edd Moss; no positioning line, long-running asset or three recent news mentions confirmed.

Supercuts

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to X, Facebook, Instagram, TikTok and YouTube, five platforms in all.
• Website 10: Prices on the homepage (haircuts from £26, treatments from £4), a full price list and an online booking portal.
• Email 4: An email subscribe option and a customer login; no app seen.
• SEO 3: 0 of 10 UK web searches returned supercuts.co.uk in the top ten, plus credit for a blog of hair care tips.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain supercuts.co.uk: 6 ads. Meta Ad Library, UK, active ads from the Supercuts UK page, read 23 October 2026: 4.
• Reviews 2: Trustpilot 2.6 from 389 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Affordable Hairdressers’, with walk-ins welcome); no long-running asset, named people or three recent news mentions confirmed.

Trevor Sorbie

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook and Instagram, two platforms in all.
• Website 10: Online booking through its Zenoti booking site, with salon pages.
• Email 0: No newsletter, customer account or app seen on the homepage.
• SEO 5: 2 of 10 UK web searches returned trevorsorbie.com in the top ten (‘hairdressers Manchester’ and ‘hairdressers Bristol’), plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain trevorsorbie.com: 10 ads. Meta Ad Library, UK, active ads from the Trevor Sorbie page, read 23 October 2026: 4.
• Reviews 0: No Trustpilot profile found.
• Brand 6: Same name everywhere, a clear positioning line (‘Your hair, our expertise’) and a named founder and art team; no long-running asset or three recent news mentions confirmed.

BarberBarber

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, Instagram and X, three platforms in all.
• Website 10: Online booking for each barbershop (Manchester, Liverpool, Leeds and others) through Square appointments, plus gift cards and a grooming shop.
• Email 2: A sign-up form; no customer account or loyalty scheme seen.
• SEO 2: 0 of 10 UK web searches returned barberbarber.com in the top ten; no advice library found.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain barberbarber.com: 40 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for BarberBarber.
• Reviews 0: Trustpilot profile found with no reviews.
• Brand 4: Same name everywhere and a clear positioning line (‘Barber Made Barber Grade’); no long-running asset, named people or three recent news mentions confirmed.

HOB Salons

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Instagram, Pinterest, YouTube, LinkedIn and Facebook, five platforms in all.
• Website 10: Online booking (Book online) and a downloadable price list.
• Email 2: An email field on the homepage; no customer account, app or loyalty scheme seen.
• SEO 3: 0 of 10 UK web searches returned hobsalons.com in the top ten, plus credit for a blog.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain hobsalons.com: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for HOB Salons.
• Reviews 1: Trustpilot 2.6 from 35 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and named stylists, such as Akin Konizi, a 2026 British Hairdressing Awards nominee, on its blog; no positioning line, long-running asset or three recent news mentions confirmed.

How we scored

Who is on the board. Ten UK hairdresser and barber brands a client is likely to meet when booking a cut: TONI&GUY (fashion-led salon franchise with its own haircare and education arm), Rush Hair (national salon group with online booking and a rewards scheme), Headmasters (salon chain in London and the South East), BarberBarber (premium barbershop group with its own grooming products), HOB Salons (London creative salon group), Saks (national hair and beauty salon group dating to 1974), Supercuts (affordable walk-in hairdressers), Regis (international salon brand with UK salons), Trevor Sorbie (multi-award-winning salon group) and Francesco Group (salon group across the Midlands and the South, now trading as Francesco Hair Salon). Chosen for relevance and size, not marketing strength.

When we looked. All ten brands were read on 22 October 2026, against the fixed anchors below, with the ten searches run on the same day. This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking, an online checkout or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, 4 for a customer account, 6 for an app or a loyalty scheme, 7 for a newsletter plus an app or loyalty scheme, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this sector, run through a standard web search API on 22 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: hairdresser near me open now UK; how much is a haircut UK; balayage cost UK; book hair appointment online UK salon; barber near me UK; hairdressers London; hairdressers Manchester; hairdressers Birmingham; hairdressers Leeds; hairdressers Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1). Where Trustpilot sends a brand’s address to a parent company profile, we used that profile and say so.
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site. We award only what we could verify on the day; three recent press mentions were not confirmed for any brand.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which hairdresser or barber brand scores highest on the Whito leaderboard?

Rush Hair scores highest at 6.7 out of 10, ahead of TONI&GUY on 6.0 and Francesco Group on 5.9. Rush Hair holds 4.4 from 3,241 Trustpilot reviews with replies to 15 of the latest 20, runs Rush Rewards, takes bookings online and appeared for ‘hairdressers Manchester’.

Which brands score lowest, and why?

BarberBarber and HOB Salons both score 4.0. BarberBarber’s Trustpilot profile has no reviews and its site appeared in none of 10 UK searches. HOB Salons holds 2.6 from 35 Trustpilot reviews with no replies on the latest 20, and no Google or Meta ads were found for it.

How do these salon brands compare on reviews?

Ratings run from 2.6 for Supercuts and HOB Salons to 4.4 for Rush Hair. Rush Hair has the most reviews, 3,241, followed by TONI&GUY on 2,153. Rush Hair replies to 15 of its latest 20 and Headmasters to 12. BarberBarber has a profile with no reviews, and no Trustpilot profile was found for Trevor Sorbie.

What can a local salon or barbershop copy from these brands?

Ask every client for a review the same day and reply to the latest ones. Put a starting price on your homepage, as Supercuts does. Add a reward to your email sign-up. Build a page for each town you work in, since the ten brands appeared only three times across 10 UK searches.

Which salon brands advertise most?

Rush Hair ran about 700 Google ads in 30 days and 51 active Meta ads, and Headmasters 67 and 12, so both score 10 for paid. HOB Salons showed no ads in either. Google was read on 22 October and Meta on 23 October 2026, after the library was unavailable on 22 October. Paid describes visible activity, not quality.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Hairdressers on Whito

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Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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