UK Interior Designer Marketing Leaderboard 2026: Neptune, OKA and John Lewis Lead 10 Brands

Last Updated on October 23, 2026

Neptune scores highest of the ten UK interior design brands compared, at 6.1 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the design work. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Most UK interior designers market the same way: a beautiful Instagram grid, a portfolio site and word of mouth. On our fixed anchors that is not enough. None of the ten brands appeared in any of 10 UK searches for an interior designer, and seven of the ten have no Trustpilot profile at all.

Neptune scores 6.1, ahead of OKA on 5.3 and John Lewis Interior Design on 4.9. The top two both sell online with prices and offer a design service alongside, which lifts their website, paid and review scores well above the bespoke studios.

Studio Bamford-Bowes, formerly And Then They Went Wild, scores lowest at 2.3. It has an attractive portfolio, but no Google or Meta ads, no Trustpilot profile and no email sign-up were found.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Neptune, 6.1

Neptune scores 6.1, the highest of the ten. Reviews score 9 from 4.8 on 10,972 Trustpilot reviews, with replies to 2 of the latest 20. Its website scores 9: an online shop with prices and checkout, plus a design service you can book, though the design service price is not shown. Paid scores 10 on about 400 Google ads and 39 Meta ads, and email 4 for a newsletter and login. neptune.com appeared in none of 10 UK searches, with its stories library adding a point.

OKA, 5.3

OKA scores 5.3, second on the board. Its website scores 9 for an online shop with prices and checkout alongside an interior design service. Reviews score 6 from 4.5 on 6,987 Trustpilot reviews, with no replies on the latest 20. Paid scores 8 on about 200 Google ads and 5 Meta ads, and email 4 for a sign-up and account. oka.com appeared in none of 10 UK searches.

John Lewis ID, 4.9

John Lewis Interior Design scores 4.9, third on the board. Its scores come mostly from the parent store: six social platforms linked from johnlewis.com, about 3,000 Google ads across the whole domain and 46 Meta ads from the John Lewis & Partners page, and the long-running ‘Never Knowingly Undersold’ line, so brand scores 6. Reviews score 6 from 3.9 on 105,932 Trustpilot reviews for John Lewis as a whole, with replies to 8 of the latest 20. The interior design service page itself loaded with no service content on the day, so website scores 2. johnlewis.com appeared in none of 10 UK searches for interior designers.

Laura Hammett, 3.7

Laura Hammett scores 3.7, fourth on the board. Social and brand both score 6: five platforms linked, a clear line and its founder and team named. Its website scores 6, with project pages but no prices. Its Laura Hammett Living page ran 19 Meta ads, so paid scores 6, but no email sign-up, Google ads or Trustpilot profile were found, and laurahammett.com appeared in none of 10 UK searches.

Sims Hilditch, 3.6

Sims Hilditch scores 3.6. Its website scores 6, with project pages, a journal, a press and podcasts page and its own books. Paid scores 6 on 5 Google ads and 4 Meta ads, and social 4 for three platforms. Email scores 2 for a newsletter. No Trustpilot profile was found, so reviews score 0, and simshilditch.com appeared in none of 10 UK searches.

Kelly Hoppen Interiors, 3.1

Kelly Hoppen Interiors scores 3.1, sixth on the board. Social scores 6 for five platforms, the joint highest social score here. Its website scores 6, with project pages and a booking route but no prices. Email scores 2 for an email field. No Google or Meta ads or Trustpilot profile were found, and it appeared in none of 10 UK searches.

Sophie Paterson Interiors, 2.9

Sophie Paterson Interiors scores 2.9, level seventh with Taylor Howes. Its website scores 6, with project pages and press but no prices. Social scores 4 for Instagram, YouTube and TikTok, one of only three brands here using video platforms. Its page ran 8 Meta ads, so paid scores 4. No email sign-up, Google ads or Trustpilot profile were found, and it appeared in none of 10 UK searches.

Taylor Howes, 2.9

Taylor Howes scores 2.9, level seventh with Sophie Paterson Interiors. Its website scores 6, with project pages and press but no prices. Social scores 4 for three platforms and email 2 for a newsletter. No Google ads or Trustpilot profile were found, and taylorhowes.co.uk appeared in none of 10 UK searches.

Studio Ashby, 2.6

Studio Ashby scores 2.6, ninth on the board. Its website scores 6, with project pages and a store. Social scores 2, with only Instagram linked. Its pages ran 2 Meta ads, so paid scores 4. No email sign-up, Google ads or Trustpilot profile were found, and studioashby.com appeared in none of 10 UK searches. Brand scores 4 for one name and a clear line.

Studio Bamford-Bowes (formerly And Then They Went Wild), 2.3

Studio Bamford-Bowes, the studio first listed on this board as And Then They Went Wild, scores 2.3, the lowest of the ten. The old domain now redirects to the new name, but its Instagram and Facebook links still use the old handles, so brand scores 2. Its website scores 6, with a consultation route but no prices. No email sign-up, Google ads or Trustpilot profile were found, and it appeared in none of 10 UK searches.

What the channels show

Search belongs to directories

None of the ten brands appeared in any of 10 UK searches, from ‘interior designer near me UK’ to ‘interior designer Bristol’. The results went to directories, Houzz, quote platforms, job sites and cost guides from online design services. A studio that writes a clear cost page and a page for the town it works in would be competing with directories, not with these brands.

Retail brands lead on the scored channels

Neptune and OKA sell online with prices and checkout, and both score 9 on website. They also run Google ads (about 400 and about 200) and Meta ads (39 and 5) and have thousands of Trustpilot reviews. The bespoke studios score 6 on website, as none shows a price for design work.

Most studios have no review profile

Seven of the ten have no Trustpilot profile, so they score 0 on reviews. That reflects how this trade works, through press and referrals, but it leaves a customer with nothing independent to check.

A rename left the social handles behind

And Then They Went Wild is now Studio Bamford-Bowes, and its old domain redirects to the new one. Its Instagram and Facebook links still use the old handles, which costs it a brand point.

Key lessons for any interior design business

Publish how you charge

None of the ten shows a price for design work. A page explaining your fee basis, an hourly rate or a typical project range answers the question behind two of our ten searches.

Write the page for your town

No brand appeared for any of the five city searches. One honest page per town, with real projects there, competes against directories rather than other studios.

Give clients somewhere to review you

Seven of the ten have no Trustpilot profile. Pick one review platform, ask every finished client, and link it from your site.

Keep one name everywhere

If you rename, update every social handle at the same time. Studio Bamford-Bowes still links to accounts under its old name.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Set up one review profile and ask every client. Seven of the ten brands have no Trustpilot profile and score 0 on reviews.
2. Publish your fee basis. None of the ten shows a price for design work.
3. Write a cost page and a town page. No brand appeared in any of 10 UK searches.
4. Add an email sign-up with a reason to join. Four of the ten capture no email at all.
5. Link your video platforms. Only three brands here link YouTube or TikTok.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Neptune

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, Pinterest and Instagram, three platforms in all.
• Website 9: An online shop with prices and checkout, plus a design service with appointment booking; the design service price is not shown up front.
• Email 4: A newsletter sign-up plus a customer login; no app seen.
• SEO 3: 0 of 10 UK web searches returned neptune.com in the top ten, plus credit for a stories and editorial library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain neptune.com: about 400 ads. Meta Ad Library, UK, active ads from the Neptune page, read 23 October 2026: 39.
• Reviews 9: Trustpilot 4.8 from 10,972 reviews, with a company reply on 2 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Beautifully-made Furniture, Kitchens & Home Accessories’); no long-running asset or named people confirmed; three recent news mentions not checked.

OKA

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram, Pinterest and Facebook, three platforms in all.
• Website 9: An online shop with prices (pieces shown from £906 to £1,895) and checkout, plus an interior design service; the design service price is not shown.
• Email 4: An email sign-up and a customer account; no app seen.
• SEO 2: 0 of 10 UK web searches returned oka.com in the top ten.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain oka.com: about 200 ads. Meta Ad Library, UK, active ads from the OKA page found by keyword search, read 23 October 2026: 5.
• Reviews 6: Trustpilot 4.5 from 6,987 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Inspiring interiors as unique as you’); no long-running asset or named people confirmed; three recent news mentions not checked.

John Lewis ID

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: The johnlewis.com footer links to Facebook, X, YouTube, Pinterest, Instagram and TikTok, six platforms in all; no separate interior design account.
• Website 2: The interior design service address (johnlewis.com/our-services/interior-design) loaded with the site header and footer but no service content, price or booking route on 22 October 2026.
• Email 2: A store-wide email sign-up (‘Sign me up for emails’); no interior design newsletter seen.
• SEO 2: 0 of 10 UK web searches returned johnlewis.com in the top ten.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain johnlewis.com: about 3,000 ads (the whole johnlewis.com domain, not interior design alone). Meta Ad Library, UK, active ads from the John Lewis & Partners page, read 23 October 2026: 46 (the whole retailer; none seen for the interior design service specifically).
• Reviews 6: Trustpilot 3.9 from 105,932 reviews, with a company reply on 8 of the latest 20.
• Brand 6: Same name everywhere, the long-running ‘Never Knowingly Undersold’ line in the site header, and a clear store brand; no named designers found; three recent news mentions not checked.

Laura Hammett

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to X, Facebook, Instagram, Pinterest and LinkedIn, five platforms in all.
• Website 6: Project pages, a team page and a contact route; no prices shown.
• Email 0: No email sign-up found on the homepage.
• SEO 2: 0 of 10 UK web searches returned laurahammett.com in the top ten.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain laurahammett.com: no ads found. Meta Ad Library, UK, active ads from the Laura Hammett Living page, read 23 October 2026: 19.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 6: Same name everywhere, a clear positioning line (‘a multi-award-winning, London based luxury interior design’ studio) and its founder and team named; no long-running asset confirmed; three recent news mentions not checked.

Sims Hilditch

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram, Pinterest and LinkedIn, three platforms in all.
• Website 6: Project pages by type, a studio section with a journal and a press and podcasts page, and contact by phone and email; no prices or booking.
• Email 2: A newsletter sign-up; no account or app.
• SEO 3: 0 of 10 UK web searches returned simshilditch.com in the top ten, plus credit for a journal library.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain simshilditch.com: 5 ads. Meta Ad Library, UK, active ads from the Sims Hilditch page, read 23 October 2026: 4.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 4: Same name everywhere and a clear positioning line (‘elegant British interiors’); a press and podcasts page and published books, but named team and three recent news mentions not checked

Kelly Hoppen Interiors

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Instagram, Facebook, X, LinkedIn and TikTok, five platforms in all.
• Website 6: Project and service pages with a booking route, press and awards; no prices shown.
• Email 2: An email field on the homepage; no account or app.
• SEO 2: 0 of 10 UK web searches returned kellyhoppeninteriors.com in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain kellyhoppeninteriors.com: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Kelly Hoppen Interiors.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 4: Same name everywhere and its founder, Kelly Hoppen, named as the studio’s designer; no positioning line or three recent news mentions confirmed

Sophie Paterson Interiors

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram, YouTube and TikTok, three platforms in all.
• Website 6: Project pages, press, a team page and a contact route; no prices shown.
• Email 0: No email sign-up found on the homepage.
• SEO 2: 0 of 10 UK web searches returned sophiepatersoninteriors.com in the top ten.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain sophiepatersoninteriors.com: no ads found. Meta Ad Library, UK, active ads from the Sophie Paterson Interiors page, read 23 October 2026: 8.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 4: Same name everywhere and a clear positioning line (‘a London and Surrey based design studio specialising in luxury residential interiors’); named people not checked; three recent news mentions not checked.

Taylor Howes

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram, Pinterest and LinkedIn, three platforms in all.
• Website 6: Project pages, press and a contact route; no prices shown.
• Email 2: A newsletter sign-up; no account or app.
• SEO 2: 0 of 10 UK web searches returned taylorhowes.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain taylorhowes.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Taylor Howes.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 4: Same name everywhere and a clear positioning line (‘a London-based luxury interior design practice’); no long-running asset or named people confirmed; three recent news mentions not checked.

Studio Ashby

Read 22 October 2026 (Meta read 23 October 2026).

• Social 2: Links to Instagram only.
• Website 6: Project pages, an about page, a contact page and a store; no prices for design services.
• Email 0: No email sign-up form found on the homepage.
• SEO 2: 0 of 10 UK web searches returned studioashby.com in the top ten.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain studioashby.com: no ads found. Meta Ad Library, UK, active ads from the Studio Ashby Ltd and Sister by Studio Ashby pages, read 23 October 2026: 2.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 4: Same name everywhere and a clear positioning line (‘spaces of authenticity and elegance’); no long-running asset or named people confirmed; three recent news mentions not checked.

Studio Bamford-Bowes (formerly And Then They Went Wild)

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram and Facebook, two platforms in all, both still under the old ‘andthentheywentwild’ handles.
• Website 6: A studio page, process description and a consultation route; no prices shown. andthentheywentwild.co.uk now redirects here.
• Email 0: No email sign-up found on the homepage.
• SEO 2: 0 of 10 UK web searches returned studiobamfordbowes.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain studiobamfordbowes.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Studio Bamford-Bowes.
• Reviews 0: No Trustpilot profile found for this domain, so the formula gives 0. Design studios here mostly rely on press and referrals rather than review platforms; we keep Trustpilot for consistency across boards.
• Brand 2: A clear positioning line (‘a creative, solutions-led interior design & styling studio’); the studio has a new name but its social handles keep the old one, and no named people or three recent news mentions confirmed

How we scored

Who is on the board. Ten UK interior design brands a homeowner is likely to meet: Neptune (furniture, kitchens and homewares brand with a design service), John Lewis ID (the John Lewis interior design service), Sims Hilditch (Cotswolds luxury residential studio), Studio Ashby (London residential and hospitality studio), Studio Bamford-Bowes (London design and styling studio, formerly And Then They Went Wild), OKA (furniture and interiors brand with a design service), Kelly Hoppen Interiors (London studio of the designer Kelly Hoppen), Laura Hammett (London luxury residential studio), Taylor Howes (London luxury design practice) and Sophie Paterson Interiors (London and Surrey residential studio). Chosen for relevance and size, not marketing strength.

This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

When we looked. All ten brands were read on 22 October 2026, with the ten searches below run once on that date. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API on 22 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: interior designer near me UK; interior designer cost UK; how much does an interior designer charge per hour UK; interior design services UK; how to choose an interior designer; interior designer London; interior designer Manchester; interior designer Birmingham; interior designer Leeds; interior designer Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which interior design brand scores highest on the Whito leaderboard?

Neptune scores highest at 6.1 out of 10, ahead of OKA on 5.3 and John Lewis Interior Design on 4.9. Neptune sells online with prices, offers a bookable design service and holds 4.8 from 10,972 Trustpilot reviews.

Which interior design brand scores lowest, and why?

Studio Bamford-Bowes scores lowest at 2.3. It had no Google or Meta ads, Trustpilot profile or email sign-up we could find, and it appeared in none of 10 UK searches.

Do interior designers show prices online?

None of the ten shows a price for design work. Neptune and OKA show product prices in their online shops, but their design services are not priced up front.

What happened to And Then They Went Wild?

Its old domain now redirects to Studio Bamford-Bowes, a London interior design and styling studio. Its Instagram and Facebook links on the new site still use the ‘andthentheywentwild’ handles.

What can a small interior design studio copy from these brands?

Publish your fee basis, write a page for your town, set up one review profile and ask every client, and add an email sign-up. None of the ten appeared in our searches, so the field is open.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Interior designers on Whito

Whito

Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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