Dental Marketing Leaderboard 2026: Top 10 UK Dental Groups

Last Updated on October 23, 2026

Whito UK Dentists marketing leaderboard 2026, top 3: Bupa Dental Care 7.0, Genix Healthcare 5.9, MyDentist 5.6 out of 10

Bupa Dental Care scores highest of the ten UK dental groups compared, at 7.0 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the dental care. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Many practices assume patients find a dentist by word of mouth. On this board, search is almost empty ground. Nine of the ten dental groups appeared in none of 10 UK searches, from ‘dental implant cost UK’ to ‘dentist Leeds’. Only Bupa appeared, in 3.

Bupa Dental Care scores 7.0, ahead of Genix Healthcare on 5.9 and MyDentist on 5.6. Bupa is the only group with online booking, search visibility and a Trustpilot profile above 20,000 reviews.

Real Good Dental scores lowest at 2.0. Its homepage offers no booking route or prices, it captures no email, it has no Trustpilot profile, no Google or Meta ads were found and it appeared in none of 10 UK searches.

Table of Contents hide

The leaderboard

Company verdicts

What the channels show

Key lessons for any dental practice

Steal this playbook

The evidence behind the scores

How we scored

Common questions

Corrections and right of reply

The leaderboard

Rank	Brand	Social	Website	Email	SEO	Paid	Reviews	Brand	Average
1	Bupa Dental Care	6	10	4	7	10	8	4	7.0
2	Genix Healthcare	6	7	4	3	8	9	4	5.9
3	MyDentist	6	10	0	3	10	6	4	5.6
4	Damira Dental Studios	4	10	2	3	8	6	4	5.3
5	Denplan	6	6	4	2	6	7	4	5.0
6	Together Dental	6	7	0	2	4	8	4	4.4
7	Colosseum Dental	6	6	2	3	6	1	2	3.7
8	Rodericks Dental	2	6	0	3	8	4	2	3.6
9	PortmanDentex	4	4	0	2	6	0	6	3.1
10	Real Good Dental	4	4	0	2	2	0	2	2.0

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Bupa Dental Care, 7.0

Bupa Dental Care scores 7.0, the highest of the ten. Website scores 10: an online booking tool for appointments (bupa.co.uk/bookingtool). Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain bupa.co.uk: about 800 (the whole Bupa domain, not only dental) ads. Meta Ad Library, UK, active ads from Bupa Dental Care pages, read 23 October 2026: 113 among the first 136 results loaded. Email scores 4: a Bupa account login; no dental newsletter or app seen. Brand scores 4: same name everywhere and the Bupa name and logo used for decades; no clear dental positioning line, named people or three recent news mentions found. Its social links point to Bupa group accounts rather than dental-only profiles.

Genix Healthcare, 5.9

Genix Healthcare scores 5.9. Reviews score 9: Trustpilot 4.7 from 2,369 reviews, with a company reply on 13 of the latest 20. Paid scores 8: Google Ads Transparency Centre, UK, last 30 days, by domain genixhealthcare.com: about 200 ads. Meta Ad Library, UK, active ads from the Genix Healthcare Stoke page, read 23 October 2026: 1. SEO scores 3: 0 of 10 UK web searches returned genixhealthcare.com in the top ten, plus credit for a blog of dental advice. Email scores 4: a patient portal login; no newsletter seen.

MyDentist, 5.6

MyDentist scores 5.6. Website scores 10: online booking, dental plans from £10.50 a month and an NHS treatments and costs page. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain mydentist.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the mydentist page, read 23 October 2026: 134 among the first 137 results loaded. Email scores 0: no email sign-up, newsletter, account or app seen on the homepage. SEO scores 3: 0 of 10 UK web searches returned mydentist.co.uk in the top ten, plus credit for its Big Smiles blog of dental advice.

Damira Dental Studios, 5.3

Damira Dental Studios scores 5.3. Website scores 10: a Book Online button running to an online appointment calendar. Paid scores 8: Google Ads Transparency Centre, UK, last 30 days, by domain damiradental.co.uk: 46 ads. Meta Ad Library, UK, active ads from the Damira Dental Studios Ltd page, read 23 October 2026: 121. Email scores 2: a newsletter sign-up form; no account or app seen. SEO scores 3: 0 of 10 UK web searches returned damiradental.co.uk in the top ten, plus credit for a blog of dental advice.

Denplan, 5.0

Denplan scores 5.0. Reviews score 7: Trustpilot 4.2 from 2,030 reviews, with a company reply on 15 of the latest 20. Social scores 6: links to LinkedIn, Facebook, X, Instagram and YouTube, five platforms in all. SEO scores 2: 0 of 10 UK web searches returned denplan.co.uk in the top ten. Email scores 4: a MyDenplan member login; no newsletter seen. Its practice advice pages are written for dentists, not patients, so no advice credit.

Together Dental, 4.4

Together Dental scores 4.4. Reviews score 8: Trustpilot 4.9 from 19,291 reviews, with no company reply on the latest 20. Website scores 7: Private fees shown (emergency appointments from £46, hygiene from £56) and an NHS fees page; no online booking or GDC numbers shown on the homepage. Email scores 0: no email sign-up, newsletter, account or app seen on the homepage. SEO scores 2: 0 of 10 UK web searches returned together.dental in the top ten.

Colosseum Dental, 3.7

Colosseum Dental scores 3.7. Social scores 6: links to Facebook, X, Instagram and LinkedIn, four platforms in all. Website scores 6: a booking request form and practice pages; no prices shown. Reviews score 1: Trustpilot 2.1 from 31 reviews, with no company reply on the latest 20. Email scores 2: a newsletter sign-up; no account or app seen.

Rodericks Dental, 3.6

Rodericks Dental scores 3.6. Paid scores 8: Google Ads Transparency Centre, UK, last 30 days, by domain rodericksdentalpartners.co.uk: 4 ads. Meta Ad Library, UK, active ads from the Rodericks Dental Partners page, read 23 October 2026: 144 among the first 150 results loaded. Website scores 6: pages for its 200+ practices and services, with a hygiene price terms page that shows no prices. Email scores 0: no email sign-up, newsletter, account or app seen on the homepage. Social scores 2: links to LinkedIn only; the Facebook link found goes to a policy page, not a profile.

PortmanDentex, 3.1

PortmanDentex scores 3.1. Paid scores 6: Google Ads Transparency Centre, UK, last 30 days, by domain portmandentex.com: about 400 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from a Portman Dental Care or Dentex page found. Brand scores 6: same name everywhere, a clear positioning line (‘where your dental career can thrive’) and a named chief executive, Paul Marshall; no long-running asset or three recent news mentions found. Email scores 0: no email sign-up, newsletter, account or app seen for patients. Reviews score 0: no Trustpilot profile found, so the formula gives 0. (portmandentex.com returned no profile)

Real Good Dental, 2.0

Real Good Dental scores 2.0, the lowest of the ten. Social scores 4: links to Facebook, Instagram and LinkedIn, three platforms in all. Website scores 4: a group site describing its 60+ practices; no booking route or prices on the homepage. Email scores 0: no email sign-up, newsletter, account or app seen on the homepage. Reviews score 0: no Trustpilot profile found, so the formula gives 0.

What the channels show

Search is almost open ground

Bupa appeared in 3 of 10 UK searches, for dentists in Manchester, Leeds and Bristol. The other nine groups appeared in none. Searches for ‘dental implant cost UK’, ‘Invisalign cost UK’ and ’emergency dentist near me UK’ went to price guides, the NHS and directories. A single practice with a clear page for its town and its treatments competes on equal terms.

Online booking is still rare

Bupa, MyDentist and Damira let a new patient book online and score 10 on website. Genix offers online booking only to existing patients. Together Dental shows private fees, such as emergency appointments from £46, and scores 7. The other five score 4 or 6, with no online booking and no prices shown.

Strong ratings, few replies

Together Dental holds 4.9 from 19,291 Trustpilot reviews and Bupa 4.8 from 25,884, but neither replied to any of its latest 20. Denplan replied to 15 and Genix to 13. Three groups, PortmanDentex, Real Good Dental and Colosseum Dental, have no profile or fewer than 50 reviews.

Email is mostly missing

Five of the ten capture no email on the homepage. Bupa, Denplan and Genix have a member or patient login, and Damira and Colosseum a newsletter form. For a service most patients use twice a year, few groups give them a reason to stay in touch between check-ups.

Key lessons for any dental practice

Let new patients book online

The three groups that take online bookings from new patients all score 10 on website. A booking link on every page removes the phone call that many patients put off.

Publish your private fees

Together Dental shows its emergency and hygiene fees; most groups here show none. A clear fee list for check-ups, hygiene, whitening and implants answers the question that the cost searches show patients are asking.

Take your town’s search

Nine of ten groups appeared in none of 10 UK searches. A page for your town with your GDC numbers, fees and the dentists’ names competes where national groups are not showing.

Reply to every review

Genix replies to 13 of its latest 20 and scores 9 on reviews. Together Dental, with a higher rating, replies to none and scores 8. Replying costs nothing but time.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

Reply to every review you have. Genix replies to 13 of its latest 20 and has the top reviews score here.
Add online booking for new patients. The three groups that offer it all score 10 on website.
Publish your private fees. Only Together Dental and MyDentist show prices on the pages we read.
Build a page for your town and your main treatments. Nine of ten groups appeared in none of 10 UK searches.
Collect emails for recall reminders. Five of the ten capture no email on the homepage.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.