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Reviewed by Jacob Whitmore, Whito · Fact-checked for accuracy

Last Updated on August 12, 2026

Whito has two things you can pay for or not pay for. A Verified listing, which is free, and Whito Membership at £250 a month plus VAT. This page covers both.

Your free listing

There is nothing to refund. A Verified listing is free, it stays free, and no card is needed to claim one.

Cancelling Whito Membership

You can cancel at any time. There is no minimum term and no cancellation fee.

Cancelling takes effect at the end of the month you have already paid for. You keep access until then. We do not split part months, so if you cancel halfway through a month you keep that month rather than receiving half of it back.

Cancelling Pro never removes your free Verified listing. It stays live exactly as it was.

Your first month

If you cancel within 14 days of your first payment and we have not yet sent you a monthly report, we will refund that first payment in full. Email us and it is done, no questions.

Once a report has been delivered the month is not refundable, because the work has been done and you have the findings.

If something has gone wrong

If a report did not arrive when it should have, or it contained something factually wrong about your business, tell us. We will correct it, and if we cannot, we will refund that month. This applies whenever it happens, not just in the first 14 days.

How to cancel

Email hello@whito.co.uk from the address on your account and say you want to cancel. We will confirm in writing. No retention call, no form to fill in, no reason required.

How refunds are paid

Refunds go back to the original payment method. Once we have processed it, most banks and card providers take 5 to 10 working days to show it.

VAT

Whito Membership is £250 a month excluding VAT. Refunds include any VAT charged.

Whito Ltd, company number 10918465. If anything here is unclear, email hello@whito.co.uk and we will answer in writing.

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Jacob Whitmore Whito Ltd - Co founder
Jacob is a UK SEO and growth strategist helping small businesses grow without wasting money.With experience inside competitive, performance-driven brands, he focuses on what actually drives enquiries and revenue. Through Whito, he helps businesses simplify their marketing, fix what is not working, and build systems that deliver consistent results.