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How long the UK B2B sales cycle really is, and what marketing should be doing

by Jacob Whitmore | Apr 14, 2026 | For, Marketing for Technical & B2B Companies

Most UK B2B founders quietly think their sales cycle is broken. It is not. It is just longer than they expect, longer than their marketing budgets assume, and almost always longer than the LinkedIn posts about “10x pipeline in 30 days” suggest. Here is...

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