By Whito. Published May 2026. This is the playbook for anyone running a restaurant, cafe, pub, or food business in the UK who wants more covers, fewer empty tables, and customers who come back without being chased. The UK foodservice market is worth over £80 billion....
By Whito. Published May 2026. This is the playbook for anyone running a gym, studio, or personal training business in the UK who wants a fuller diary and members who actually stay. The UK fitness industry is booming on paper. Revenue hit £5.7 billion in 2024, up 8.8%...
By Whito. Published May 2026. This is not a trend piece. It is a data report for anyone running, starting, or advising a beauty business in the UK. Every number here comes from industry surveys, booking platform data, or published market research. Where figures...
By Whito. Published May 2026. This is the playbook we wish someone had handed us before spending a single pound on salon marketing. It covers what actually works to fill chairs in a UK hair business, from the day you open to the point where you’re turning people...
By Whito. Published May 2026. Most tradespeople don’t have a marketing problem. They have a waste problem. They’re spending money. Often more than they realise. The issue is where it goes. A website that doesn’t convert. Lead platforms that eat...
How much should you actually spend on marketing your salon? The standard advice is 5-10% of revenue. But that is a wide range, and most hairdressers have no idea what to spend it on. Here is a realistic breakdown based on what UK salons actually pay in 2026. Marketing...
