Posts by Ethan Whitmore

Best CRM Systems for UK Businesses

A Practical Comparison for Growing Teams Most UK businesses buy a CRM too late. Note: A CRM is only useful if your team actually uses it. Before choosing one, ask: “Will every person who speaks to a customer update this daily?” If the answer is no, start...

Are UK Businesses Overpaying for SEO?

A Data-Led Reality Check Many UK businesses believe they are overpaying for SEO. Note: Request a detailed monthly activity log from your SEO provider. If you are paying £1,000 or more per month and the report does not show specific pages optimised, content published,...

How Much Should Marketing Cost in the UK?

Most UK businesses either overspend on marketing. Or underinvest and stall. Very few get it right. Because they ask: “How cheap can we do this?” Instead of: “What level of investment matches our ambition?” The Honest Answer Marketing cost depends on: Revenue level...

UK Marketing Cost Index – 2026 updated

What UK Businesses Actually Pay for Marketing Most UK businesses have no idea what marketing should cost. They guess. They rely on one quote. They assume a higher price means better quality. That is expensive thinking. This page exists to anchor reality. Why Marketing...
👋 Is your marketing actually working?