by Ethan Whitmore | Feb 23, 2026 | Research & Data
What an “Accepted Lead” Actually Costs by Industry Most CPL conversations are wrong. Because “lead” is undefined. Is it: A form fill?A booked demo?A qualified SQL?A donation? Different definitions. Different economics. Same headline acronym. This page separates them... by Ethan Whitmore | Feb 23, 2026 | Research & Data
What “Good” Actually Looks Like – And When to Trigger an Audit Most conversion benchmarks are misleading. Because they mix: Countries.Definitions.Devices.Funnel stages. And then publish one “average.” That is not benchmarking. That is noise. This page separates:... by Ethan Whitmore | Feb 23, 2026 | Research & Data
What CRMs Actually Cost – And What They Really End Up Costing CRM list price is not the cost. It is the headline. The real cost lives in: Note: CRM pricing pages show the per-user cost, but the real expense is implementation and data migration. Budget 2 to 3... by Ethan Whitmore | Feb 23, 2026 | Research & Data
What Businesses Actually Pay – And Why There is no such thing as “the UK average website price.” There are corridors. Your price depends on: Scope.Risk.Provider model.Labour mix.Governance. If you are budgeting off a single number, you are budgeting wrong. The... by Ethan Whitmore | Feb 23, 2026 | Research & Data
The Real Cost of Paid Search in the UK PPC is not getting cheaper. It is getting more competitive. UK digital ad spend rose from £29.6bn (2023) to £35.53bn (2024). Search remains the largest format. More spend.Same auctions.Higher pressure. This is the reality paid...