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Reviewed by Jacob Whitmore, Whito · Fact-checked for accuracy

Last Updated on September 8, 2026

There is one asymmetry that shapes every marketing decision in specialist dentistry, and a surprising amount of published sector content gets it wrong.

The thirteen titles

The General Dental Council (Specialist List) Regulations 2024, made 25 October 2024 and in force 1 January 2025, prescribe these specialist titles:

  1. Specialist in Orthodontics
  2. Specialist in Oral Surgery
  3. Specialist in Endodontics
  4. Specialist in Periodontics
  5. Specialist in Prosthodontics
  6. Specialist in Restorative Dentistry
  7. Specialist in Dental Public Health
  8. Specialist in Paediatric Dentistry
  9. Specialist in Oral Medicine
  10. Specialist in Oral and Maxillofacial Pathology
  11. Specialist in Oral Microbiology
  12. Specialist in Dental and Maxillofacial Radiology
  13. Specialist in Special Care Dentistry

Implantology does not appear anywhere in those Regulations.

One oddity worth knowing: the GDC’s own specialist lists webpage refers to eleven specialties recognised in the 2024 Regulations while listing thirteen. The Regulations themselves list thirteen. Cite the Regulations, and be aware that content elsewhere may be repeating the wrong count.

What that means, precisely

The GDC’s operating rule is that dentists do not have to join a specialist list to practise any particular specialty, but they can only use the title specialist if they are on that list.

So, stated as plainly as we can:

  • A dentist may lawfully place implants without being on any specialist list.
  • No dentist may call themselves a specialist in implantology, because there is no such list to be on.
  • Implant dentist, implant surgeon and implantologist are not GDC-protected titles and carry no register entry a patient can check.
  • Specialist Orthodontist is a protected title, checkable on a free public register, and 1,403 registrants held it at March 2026.

That asymmetry is the whole marketing story. One of the two treatments this sector sells hardest has independent verification behind the title. The other has none, and the practice has to supply the proof itself.

The register a patient can search

The GDC publishes its registers online under a legal duty in the Dentists Act, free of charge, and anyone can search. Each entry shows status, registration number, registrant type, date first registered, the date the current period of registration runs from, and qualifications.

Registrant typeCount at March 2026
Total registrants132,046
Dentists47,332
Dental care professionals84,714
Specialist orthodontists1,403
Orthodontic therapists1,316
Specialists in oral surgery771
Specialists in prosthodontics448
Specialists in periodontics409
Specialists in endodontics339

The GDC notes that one registrant may hold more than one title, so specialty totals overlap.

Fees, for context: the 2026 annual retention fee for a dentist is £698, dental care professionals pay £108, and a specialist listing costs £72 per specialty per year.

How to write implant marketing without the word specialist

You have more to work with than most practices use. All of the following are true statements a practice can make about implant provision, none of them claims a specialist list, and every one is more informative than the word specialist would have been:

  • The clinician’s GDC registration number, linked to the free register.
  • Named postgraduate qualifications in implant dentistry, with the awarding institution and year.
  • Membership of relevant professional associations, named rather than logo’d.
  • Approximate case numbers, and how long the clinician has been placing implants.
  • Whether the same clinician does the surgery and the restoration, or whether it is two people.
  • What happens if an implant fails, and over what period.
  • Whether the practice is registered with CQC, HIW, HIS or RQIA, with the number.

The failure question is the most persuasive and the least used. A patient spending several thousand pounds is not asking whether you are a specialist. They are asking what happens if it goes wrong, and a practice that answers that plainly on the page has already won most of the comparison.

The other protected title question

Section 39 of the Dentists Act protects titles including dentist and dental hygienist for registered persons. Sections 40 and 41 make it criminal for an unregistered person to receive payment for dental treatment, and section 43 requires company directors receiving payment for dental services to be majority-registered with the GDC.

Section 38(1) is the substantive offence: a person who is not a registered dentist or registered dental care professional shall not practise or hold themselves out as practising or as being prepared to practise dentistry. The statute as published says the penalty on summary conviction is a fine not exceeding the fifth level on the standard scale; the GDC states that offences carry an unlimited fine in England and Wales and are heard in the magistrates’ courts. Those are reconcilable, because level 5 became an unlimited fine in England and Wales, and you should quote whichever you cite with its source.

There is also a time limit worth knowing: summary proceedings may start within six months of the prosecutor having sufficient evidence, and no proceedings may start more than two years after the offence.

And the treatment that is reserved by law

Tooth whitening. The GDC’s position statement and its live legal position page state that tooth whitening falls within the definitions of the practice of dentistry under sections 37 and 38 of the Dentists Act, confirmed by the High Court in GDC v Jamous in 2013, and that it applies regardless of the products used.

Products containing or releasing between 0.1 and 6 per cent hydrogen peroxide should not be made directly available to the consumer other than through treatment by a registered dentist, dental hygienist, dental therapist or clinical dental technician working to a dentist’s prescription, with first use by the practitioner or under direct supervision. Above 6 per cent is prohibited for cosmetic purposes and below 0.1 per cent is freely available.

Whito’s own July 2026 check found the scale of the problem: of 28 UK businesses advertising tooth whitening, 20 were not dental practices, and not one of those 20 named a GDC-registered dental professional or published a registration number.

For a registered practice that is a marketing opportunity rather than a complaint. Say plainly that whitening is the practice of dentistry, name who performs it and their registration number, and link the register. You are the lawful option in a market with a lot of unlawful ones.

Common questions

Is implantology a GDC specialty?

No. The GDC (Specialist List) Regulations 2024 prescribe thirteen specialist titles and implantology is not among them. A dentist may place implants without being on any specialist list, but nobody may use the title specialist in implantology, because no such list exists.

Can a dentist call themselves a specialist orthodontist?

Only if they are on the GDC’s orthodontics specialist list, which 1,403 registrants held at March 2026. The title is checkable free on the GDC register.

Who can legally whiten teeth in the UK?

Registered dental professionals. The GDC states tooth whitening is the practice of dentistry under sections 37 and 38 of the Dentists Act, confirmed in GDC v Jamous in 2013, regardless of the products used. Products releasing 0.1 to 6 per cent hydrogen peroxide reach consumers only through treatment by a registered professional.

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Whito is an independent UK research bureau. We ask the AI engines what they recommend, then check the businesses they name against Companies House and the sector registers. Figures we publish carry the date they were checked. Companies cannot pay to appear or to rank.