Privacy

Last updated: 2nd February 2026

Whito.co.uk (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website or use our services.

1. Who we are

Whito.co.uk is a UK-based website providing marketing guidance, tools, audits, and resources for UK businesses.

If you have any questions about this policy or how we handle your data, you can contact us at:
Email: hello@whito.co.uk

2. What data do we collect

We may collect and process the following types of personal data:

Information you provide directly

• Name
• Email address
• Business name (if provided)
• Any information you submit via forms (contact forms, audit requests, newsletter sign-ups)

Information collected automatically

• IP address
• Browser type and version
• Pages you visit and how you use the site
• Referring website
• Date and time of access

This data is collected using cookies and similar technologies (see Cookies section below).

3. How we use your data

We use your data to:

• Respond to enquiries and requests
• Provide audits, guides, or services you’ve asked for
• Send emails or newsletters if you have opted in
• Improve our website, content, and user experience
• Monitor website performance and security
• Comply with legal obligations

We only use your data where we have a lawful basis to do so.

4. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – where you’ve opted in (e.g. newsletter sign-ups)
• Legitimate interests – to run and improve our website and services
• Contract – where data is needed to provide a service you requested
• Legal obligation – where required by law

5. Sharing your data

We do not sell your personal data.

We may share data with trusted third parties only where necessary, such as:

• Website hosting providers
• Email marketing platforms
• Analytics services (e.g. Google Analytics)
• Legal or regulatory authorities where required

All third parties are required to handle your data securely and lawfully.

6. Cookies

We use cookies to:

• Ensure the website works properly
• Understand how visitors use the site
• Improve performance and content

You can control or disable cookies through your browser settings. Some features of the site may not work correctly if cookies are disabled.

A separate cookie policy may apply if required.

7. Data retention

We only keep personal data for as long as necessary:

• Enquiry data is retained for follow-up and record-keeping
• Newsletter data is kept until you unsubscribe
• Analytics data is retained according to platform settings

8. Your rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at the email above.

9. Data security

We take reasonable technical and organisational measures to protect your data against loss, misuse, or unauthorised access. However, no website can guarantee 100% security.

10. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page, with the updated date shown at the top.