Last Updated on April 8, 2026
The Paid Deep Audit is a comprehensive, manual review of your entire marketing setup. Unlike automated tools that scan your website for technical issues, this is a human-led analysis that looks at your marketing from the perspective of a UK customer trying to find, trust, and buy from your business.
It costs £497 as a one-off payment. No monthly subscriptions, no retainers, no ongoing commitments.
What the audit covers
Website review. We assess your messaging, layout, navigation, page speed, mobile experience, and conversion paths. Is it clear what you do? Can a visitor take the next step easily? Does it load quickly on a phone?
SEO analysis. We look at your on-page SEO, technical SEO, keyword targeting, and content. Are you targeting the right search terms? Is Google able to crawl and index your site properly? How do you compare to the competitors ranking above you?
Local presence. We check your Google Business Profile, local directory listings, review profiles, and NAP (name, address, phone number) consistency across the web. For businesses serving a local area, this is often where the biggest quick wins are hiding.
Content assessment. We review your existing content, blog, and resource pages. Is the content useful, relevant, and targeted at terms your customers are searching for? Is there enough of it? Is it up to date?
Social media review. We assess your social media presence for relevance, consistency, and whether it is actually driving business results rather than just vanity metrics.
Email marketing. If you have an email list, we review your signup process, email frequency, content quality, and whether your emails are driving action.
Paid advertising. If you are running Google Ads, Facebook Ads, or other paid campaigns, we assess targeting, ad quality, landing page alignment, and whether your spend is generating a reasonable return.
Conversion paths. We trace the journey from first visit to enquiry or purchase. Where are people dropping off? What is preventing them from converting?
What you get
A detailed, written report specific to your business. Not a generic template. Every recommendation is tailored to what we find during the audit. Each action item is ranked by priority and includes an estimate of difficulty and potential impact.
The report is structured so you can work through it systematically. Quick wins are highlighted upfront so you can see results early. Longer-term investments are clearly marked so you can plan and budget accordingly.
Who the audit is for
The Paid Deep Audit is for UK small businesses that are already spending money on marketing and want to know whether it is working. It is especially useful if you have been working with an agency and are unsure about the results, if you are about to invest in a new website or campaign, or if your marketing feels busy but is not generating the growth you expected.
UK business example
An independent estate agent in Oxfordshire with three branches was spending £3,200 per month across Rightmove listings, Google Ads, local magazine advertising, and a social media management service. Despite the spend, they were losing market share to larger chains and online-only agents.
The Whito audit uncovered several problems. Their Google Ads were bidding on broad national terms like “sell my house” instead of location-specific phrases. Their website took over five seconds to load on mobile. Their Google Business Profile had outdated opening hours and only four reviews across all three branches. The local magazine ads were reaching an audience that skewed much older than their typical seller demographic.
Based on the audit recommendations, they restructured their Google Ads around hyper-local terms, invested in speeding up their website, launched a review collection campaign targeting recent sellers, and redirected the magazine budget into targeted Facebook Ads for their local area. Within five months, their cost per instruction dropped by 40% and they gained six additional property instructions per month, directly attributable to the changes.
Refund policy
If you are not satisfied with your audit, you can request a full refund within 14 days. We are confident in the value the audit provides, which is why we offer this guarantee. See our refund policy for full details.
See what the audit includes in detail or learn how to book.
