Last Updated on April 8, 2026
The Paid Deep Audit is a thorough, manual review of your marketing. Every audit is conducted by a real person, not an automated tool. Here is exactly what we look at and what you receive.
Website and user experience
We review your website as a potential customer would. Does your homepage communicate what you do within five seconds? Is the navigation intuitive? Are your service pages clear and persuasive? We check page speed, mobile responsiveness, broken links, and whether your site is set up to convert visitors into enquiries or sales. We also review your calls to action, forms, and contact methods to make sure nothing is creating unnecessary friction.
Search engine optimisation
We analyse your on-page SEO, including title tags, meta descriptions, heading structure, image alt text, and keyword usage across your key pages. We check your technical SEO: site speed, mobile-friendliness, indexation, sitemap, robots.txt, and any crawl errors. We also look at your content from an SEO perspective, identifying gaps where you are missing opportunities to rank for terms your customers are searching.
Local presence
For businesses serving a local area, we review your Google Business Profile in detail: categories, description, photos, reviews, posts, and Q&A. We check your listings in key UK directories like Yell, Thomson Local, Bing Places, and any industry-specific directories. We verify that your name, address, and phone number are consistent across the web, which is a critical local ranking factor.
Content and blog
We assess whether your content is serving a purpose. Is it targeting search terms your audience uses? Is it up to date? Is it comprehensive enough to be useful? We identify content gaps, where competitors are ranking for valuable terms and you have no content on those topics. We also check for thin or duplicate content that could be hurting your SEO.
We review your social media profiles for completeness, consistency, and whether they are contributing to business results. We look at posting frequency, engagement quality, and whether your social activity is driving traffic to your website or generating leads. We are honest about when social media is not the right priority and when your time would be better spent elsewhere.
Email marketing
If you have an email list, we assess your signup mechanisms, welcome sequences, email frequency, content quality, open rates, and click rates. If you do not have an email list, we advise on whether you should, and the simplest way to start one.
Paid advertising
If you are running paid campaigns (Google Ads, Facebook Ads, Instagram Ads, or others), we review your targeting, ad copy, keyword selection, landing page alignment, and whether your return on ad spend is reasonable. Many UK small businesses are wasting significant budget on poorly configured paid campaigns, and this section often reveals the biggest cost savings.
Competitor benchmarking
We compare your marketing setup against your direct competitors. Who ranks above you and why? What are they doing that you are not? Where do you have an advantage? This gives you context for your recommendations and helps you prioritise based on what will have the biggest competitive impact.
The report
You receive a written report, typically 15 to 25 pages, that is entirely specific to your business. Every finding includes a clear explanation and a practical recommendation. Actions are ranked by priority: quick wins you can implement this week, medium-term projects, and longer-term strategic investments.
The report is designed to be used as a working document. Many of our clients share it with their existing agencies, web developers, or freelancers as a brief for what to fix and in what order.
UK business example
A dental practice in Harrogate with two dentists and a hygienist booked an audit because they felt their marketing was “okay but not great.” They were getting some new patients from Google but suspected they were leaving growth on the table.
The audit revealed that their website was loading in 7.2 seconds on mobile (target: under 3), their Google Business Profile had no photos of the practice interior, they had no content targeting common searches like “teeth whitening Harrogate” or “emergency dentist near me,” and their online booking form required patients to create an account before booking, which was causing a 70% drop-off rate.
They worked through the recommendations over two months: compressed images and switched hosting to bring load time under 2.5 seconds, added 15 professional photos to Google, published four targeted blog posts, and replaced the booking form with a simpler version requiring just name, phone, and preferred time. New patient registrations increased by 45% in the following quarter.
Learn how to book your audit or read about the Paid Deep Audit.
