by Whito | Apr 8, 2026 | Help Centre
A conversion rate is the percentage of visitors who take a desired action on your website. If 100 people visit your contact page and 5 of them fill in the form, your conversion rate is 5%. If 1,000 people visit your online shop and 30 make a purchase, your conversion... by Whito | Apr 8, 2026 | Help Centre
CTA stands for Call to Action. It is a prompt that tells the visitor what to do next. It could be a button, a link, a line of text, or a banner. Common examples include “Get a free quote,” “Book your consultation,” “Download the... by Whito | Apr 8, 2026 | Help Centre
A landing page is a standalone web page designed for a single, specific purpose. Unlike your homepage, which covers everything your business does, a landing page focuses on one offer, one message, and one action you want the visitor to take. That action might be... by Whito | Apr 8, 2026 | Help Centre
SEO stands for Search Engine Optimisation. It is the process of improving your website so it appears higher in Google search results when people look for the products or services you offer. When someone searches “plumber in Leeds” or “best accounting... by Whito | Apr 8, 2026 | Help Centre
A backlink is a link from another website to yours. When a different site includes a clickable link that points to one of your pages, that counts as a backlink. Google uses backlinks as a signal of trust and authority. The more quality backlinks your site has, the... by Whito | Apr 8, 2026 | Help Centre
Link building is the process of getting other websites to link to yours. It is one of the most important parts of SEO because Google uses backlinks as a key ranking signal. The more quality links pointing to your site from relevant, trustworthy sources, the higher you...