by Whito | Apr 8, 2026 | Help Centre
Vanity metrics are numbers that look impressive but do not tell you whether your marketing is actually working. They make you feel good without helping you make better decisions. Social media followers, page views, likes, and impressions are common examples. The... by Whito | Apr 8, 2026 | Help Centre
When you complete the Free Growth Report or receive a Paid Deep Audit, your marketing is assessed across several key areas. Each area receives a score that reflects how well it is performing relative to what a UK small business at your stage should have in place. What... by Whito | Apr 8, 2026 | Help Centre
Google Business Profile (formerly Google My Business) is a free tool from Google that lets you manage how your business appears in Google Search and Google Maps. When someone searches for a local business, the results often include a map with three business listings... by Whito | Apr 8, 2026 | Help Centre
PPC stands for Pay-Per-Click. It is a form of online advertising where you pay each time someone clicks on your ad. The most common platform is Google Ads, where your business appears at the top of search results with a small “Sponsored” label next to it.... by Whito | Apr 8, 2026 | Help Centre
Email marketing is using email to communicate with potential and existing customers. It includes newsletters, promotional offers, product updates, and automated sequences that nurture leads towards a purchase. It is one of the highest-returning marketing channels... by Whito | Apr 8, 2026 | Help Centre
Content marketing is the practice of creating and sharing useful, relevant content to attract and retain customers. Instead of directly advertising your products or services, you provide information that helps your audience solve problems, make decisions, or learn...