by Whito | Apr 8, 2026 | Help Centre
What vanity metrics are Vanity metrics are numbers that look impressive but do not drive real business results. Common vanity metrics include social media followers, likes, page views, and email list size. They feel good to see grow, but they rarely translate to... by Whito | Apr 8, 2026 | Help Centre
What Whito assesses Whito’s scoring system checks five key areas: your website quality, SEO performance, content strategy, marketing tools you are using, and your local online presence including Google Business Profile and social media profiles. Free Growth... by Whito | Apr 8, 2026 | Help Centre
What Google Business Profile is Google Business Profile (formerly called Google My Business) is a free tool that displays information about your business on Google Search and Maps. When someone searches your business name or a service you offer in your area, your... by Whito | Apr 8, 2026 | Help Centre
PPC stands for pay-per-click PPC advertising means you pay each time someone clicks your advert. You set a budget, and platforms like Google Ads or Facebook show your adverts to relevant people. The moment someone clicks, you pay a small amount, typically between 20... by Whito | Apr 8, 2026 | Help Centre
What email marketing is Email marketing means sending regular emails to people who have agreed to receive them from you. These emails keep your business in their inbox and drive repeat business. Why it still works Email remains one of the highest ROI channels for... by Whito | Apr 8, 2026 | Help Centre
What content marketing is Content marketing means creating and sharing useful information to attract and engage your customers. This could be blog posts, guides, videos, or emails that help people solve problems or learn something relevant to your business. Why it...