Last Updated on April 8, 2026
What Google Business Profile is
Google Business Profile (formerly called Google My Business) is a free tool that displays information about your business on Google Search and Maps. When someone searches your business name or a service you offer in your area, your profile appears with your hours, location, phone number, and reviews.
Why it matters for local UK businesses
Most people search on Google before visiting a local business. A complete, accurate Google Business Profile makes it easy for them to find you, call you, or get directions. It also boosts your visibility in local search results.
What you can control
You control your hours, address, phone number, website, photos, and posts. You can upload business images, highlight services, and respond to customer reviews. Google also shows your opening hours, which customers rely on.
Common mistakes
Many UK businesses leave their profile incomplete or inconsistent. Using different phone numbers in different places confuses customers and harms your search visibility. Ignoring negative reviews or leaving old photos damages trust.
Getting started
Claim your profile on Google (search for your business on Google), verify you own the business, then complete every section. Add recent photos, accurate hours, and respond to reviews regularly.
Whito checks this too
Your Google Business Profile is assessed in Whito audits as part of local search presence. A strong profile signals to Google that your business is legitimate and well-maintained.
