ruling_date,sector,claim_type,what_was_claimed,channel_main,raised_by,outcome,advertiser_responded,advertiser_address_on_ruling,code_rules_tagged_by_asa,complaints_recorded,what_the_asa_required,asa_ruling_url
2026-10-14,Finance and investment,Investment or money-making claim,"Trading education platform implied quick, low-risk returns and gave no ""value can go down"" warning",Paid social,ASA own investigation,Upheld,Yes,Overseas,3.1 14.1 14.4,1,State that investments can fall as well as rise; do not suggest money is made quickly or with little risk,https://www.asa.org.uk/rulings/chart-prime-trading-llc-a26-1345625-chart-prime-trading-llc.html
2026-10-14,Finance and investment,Investment or money-making claim,"Trading education platform: ""AI does the hard part and 15 minutes a day"", no risk warning",Paid social,ASA own investigation,Upheld,Yes,Overseas,3.1 14.1 14.4,1,Make investment risk clear; do not imply easy returns or mislead about what the service is,https://www.asa.org.uk/rulings/finelo-ltd-a26-1345627-finelo-ltd.html
2026-10-14,Gambling,Gambling or alcohol responsibility,Football prediction app claimed 97% accuracy and implied betting profit,Paid social,ASA own investigation,Upheld,No,Overseas,1.3 1.7 3.1,1,Do not imply users are likely or certain to profit from betting; referred to CAP Compliance,https://www.asa.org.uk/rulings/hry-games-a26-1345629-hry-games.html
2026-10-14,Retail and ecommerce,"Price, discount or free claim","""Closing Sunday, everything free"" while still trading, shipping inflated, review score not shown to be genuine",Paid social,Member of the public,Upheld,Yes,UK,3.1 3.7 3.23 3.23.2 3.30 3.44 3.47,3,"Do not claim a closing date that is not real; only call items free if the only cost is the real, unavoidable delivery cost; reviews must be genuine",https://www.asa.org.uk/rulings/jpd-retail-ltd-g26-1349769-jpd-retail-ltd.html
2026-10-14,Retail and ecommerce,"Price, discount or free claim","""We are closing, everything free, only pay shipping"" while still trading; no trader identity or address",Paid social,Member of the public,Upheld,No,None published,1.7 3.1 3.3 3.4.2 3.7 3.23 3.30,1,Do not falsely claim to be closing or limited-time; do not call items free when shipping covers their cost; show who you are and where,https://www.asa.org.uk/rulings/proud---free-a26-1342933-proud---free.html
2026-10-14,"Food, drink and supplements",Health or medical claim,Creatine supplement ad used health claims not on the GB nutrition and health claims register,Paid social,Member of the public,Upheld,Yes,UK,15.1 15.1.1 15.7,1,"Use only authorised health claims, worded within their conditions of use",https://www.asa.org.uk/rulings/unicorn-brands-ltd-a26-1341476-unicorn-brands-ltd.html
2026-10-07,"Health, pharmacy and clinics",Prescription-only medicine advertised,Search ad showed a weight-loss injection pen with a price,Paid search,ASA own investigation,Upheld,Yes,UK,12.12,1,Do not promote prescription-only medicines to the public,https://www.asa.org.uk/rulings/care-pharma-bradford-ltd-a26-1341962-care-pharma-bradford-ltd.html
2026-10-07,"Health, pharmacy and clinics",Prescription-only medicine advertised,Pharmacy ads trailed an unlicensed oral weight-loss drug and promoted injections,Paid social,ASA own investigation,Upheld,Yes,UK,12.1 12.11 12.12,1,No medicinal claims for unlicensed products; do not promote prescription-only medicines,https://www.asa.org.uk/rulings/express-healthcare-ltd-a26-1342866-express-healthcare-ltd.html
2026-10-07,"Health, pharmacy and clinics",Prescription-only medicine advertised,"""50% off"" weight-loss medication search ad with weekly price",Paid search,ASA own investigation,Upheld,Yes,UK,12.12,1,Do not promote prescription-only medicines to the public,https://www.asa.org.uk/rulings/juniper-technologies-uk-ltd-a26-1341966-juniper-technologies-uk-ltd.html
2026-10-07,"Health, pharmacy and clinics",Prescription-only medicine advertised,"""Medicated weight loss reduces food noise"" social ad",Paid social,ASA own investigation,Upheld,Yes,UK,12.12,1,Do not promote prescription-only medicines to the public,https://www.asa.org.uk/rulings/medexpress-enterprises-ltd-a26-1341968-medexpress-enterprises-ltd.html
2026-10-07,"Health, pharmacy and clinics",Health or medical claim,Blood-test app implied tests could prevent and diagnose serious conditions,Brand's own social,Member of the public,Upheld,Yes,UK,3.1 3.7 12.1,1,"Do not claim tests prevent or diagnose conditions, or give more tailored advice, without evidence",https://www.asa.org.uk/rulings/menwell-ltd-a26-1338189-menwell-ltd.html
2026-10-07,"Health, pharmacy and clinics",Prescription-only medicine advertised,"""No needle, coming soon"" waitlist ad for an unlicensed oral weight-loss drug",Paid social,ASA own investigation,Upheld,Yes,UK,12.1 12.11 12.12,1,No medicinal claims for unlicensed products; do not promote prescription-only medicines,https://www.asa.org.uk/rulings/simple-online-healthcare-ltd-a26-1342868-simple-online-healthcare-ltd.html
2026-09-30,"Home, energy and telecoms","Performance, superlative or service claim",Plug-in device claimed to cut electricity use and bills,Marketplace listing,Member of the public,Upheld,No,Overseas,1.7 3.1 3.7 3.11,1,Do not claim the device saves electricity or lowers bills,https://www.asa.org.uk/rulings/esaverwatt-com.html
2026-09-30,"Food, drink and supplements",Health or medical claim,"Meal-replacement ads implied the product could replace all food, plus unauthorised health claims",Brand's own social,Member of the public,Upheld,Yes,UK,1.3 15.1 15.1.1 15.2,4,Do not encourage replacing all conventional food; only authorised health claims,https://www.asa.org.uk/rulings/huel-ltd.html
2026-09-30,Pets and animals,Health or medical claim,Red-light pad for dogs claimed to stop back pain and paralysis,Paid social,Member of the public,Upheld,No,Overseas,3.1 3.7 12.1,1,No treatment or prevention claims without adequate evidence,https://www.asa.org.uk/rulings/luma-pet.html
2026-09-23,"Health, pharmacy and clinics",Health or medical claim,"Overseas clinic: ""94% success rate"" stem cell treatment for autism in children",Paid search,ASA own investigation,Upheld,Yes,Overseas,3.1 3.7 12.1,1,Do not claim stem cell treatment treats autism without robust evidence,https://www.asa.org.uk/rulings/estheturk-danismanlik-a-s.html
2026-09-23,"Food, drink and supplements",Less healthy food ad online,"Restaurant influencer post with no #ad, for less healthy food",Influencer post,Member of the public,Upheld,Yes,UK,2.1 2.3 2.4 15.19,1,"Label ads clearly, for example ""#ad""; no paid online ads for identifiable less healthy food",https://www.asa.org.uk/rulings/harnbury-holdings-ltd.html
2026-09-23,Retail and ecommerce,Environmental claim,"""Plant-powered"", ""good for the planet"" and ""made with organic bamboo"" period products",Brand's own social,Competitor,Upheld,Yes,UK,3.1 3.3 3.7 11.1,1,"Make the basis of green claims clear, hold a high level of evidence for absolute claims, and be able to back up organic claims",https://www.asa.org.uk/rulings/here-we-flo-ltd.html
2026-09-23,"Health, pharmacy and clinics",Health or medical claim,"Overseas clinic: stem cell therapy for autism, ""positive changes in up to 80%""",Paid social,ASA own investigation,Upheld,No,Overseas,3.1 3.7 12.1,1,Do not claim stem cell treatment treats autism without robust evidence; referred to CAP Compliance,https://www.asa.org.uk/rulings/international-medical-center-llc.html
2026-09-23,Travel and motoring,Harmful or offensive content,Car import firm's name and logo used a racial slur,Own website,Member of the public,Upheld,Yes,UK,4.1,1,Avoid causing serious offence on the grounds of race,https://www.asa.org.uk/rulings/jap-car-south-ltd.html
2026-09-23,"Health, pharmacy and clinics",Health or medical claim,Stem cell clinic implied therapy could help children with autism,Paid social,Member of the public,Upheld,Yes,Overseas,3.1 3.7 12.1,3,Do not claim effectiveness for autism traits without robust evidence,https://www.asa.org.uk/rulings/linden-clinics.html
2026-09-23,"Food, drink and supplements",Less healthy food ad online,Paid influencer post showing fried chicken and fries,Influencer post,Member of the public,Upheld,Yes,UK,15.19,1,No paid online ads for identifiable less healthy food,https://www.asa.org.uk/rulings/morley-s-fast-foods-ltd.html
2026-09-23,Retail and ecommerce,"Price, discount or free claim","Crossed-out ""was"" prices and ""-50%"" that the products had not sold at",Own website,Organisation,Upheld,Yes,UK,3.1 3.7 3.17,1,Savings claims must be against the usual selling price,https://www.asa.org.uk/rulings/reliable-medicare-ltd.html
2026-09-23,"Health, pharmacy and clinics",Health or medical claim,Overseas medical tourism agency implied therapy for autism in children,Paid social,ASA own investigation,Upheld,Yes,Overseas,3.1 3.7 12.1,1,Do not claim stem cell treatment treats autism without robust evidence,https://www.asa.org.uk/rulings/rumi-pulse.html
2026-09-23,"Food, drink and supplements",Less healthy food ad online,Ad-tech firm's promoted post featured a chocolate brand's product,Paid social,Member of the public,Upheld,Yes,Overseas,15.19,1,"No paid online ads for identifiable less healthy food, even in B2B posts",https://www.asa.org.uk/rulings/the-trade-desk-inc.html
2026-09-23,"Food, drink and supplements",Health or medical claim,"""Eat nuts. Live longer"" and claims nuts could save lives",Brand's own social,Member of the public,Upheld,Yes,UK,15.1 15.1.1 15.6 15.6.2,1,Only authorised health claims; no disease prevention claims for food,https://www.asa.org.uk/rulings/whitworths-ltd.html
2026-09-16,AI apps and tech,Harmful or offensive content,AI companion app ad sexualised a woman who appeared under 18,Paid social,ASA own investigation,Upheld,No,None published,1.3 4.1 4.8 4.9,1,Do not sexualise or objectify women or portray anyone who appears under 18 in a sexual way,https://www.asa.org.uk/rulings/animcha-ltd.html
2026-09-16,Gambling,Gambling or alcohol responsibility,Betting ad featured someone who appeared under 25,Paid social,ASA own investigation,Upheld,Yes,UK,16.3 16.3.14,1,Do not feature anyone who is or seems under 25 in gambling ads,https://www.asa.org.uk/rulings/dribble-media-ltd.html
2026-09-16,AI apps and tech,Harmful or offensive content,AI portrait app ads sexualised and objectified women,Paid social,ASA own investigation,Upheld,No,Overseas,1.3 4.1 4.9,1,Do not sexualise or objectify women,https://www.asa.org.uk/rulings/guangxi-baise-tianyi-agricultural-development-co-ltd.html
2026-09-16,"Food, drink and supplements",Less healthy food ad online,Food supplier's paid ad showed loaded fries from a named restaurant,Paid social,Member of the public,Upheld,Yes,UK,15.19,1,No paid online ads for identifiable less healthy food,https://www.asa.org.uk/rulings/mccain-foods-gb-ltd.html
2026-09-16,AI apps and tech,Harmful or offensive content,AI image-to-video app ad sexualised women,Paid social,ASA own investigation,Upheld,No,None published,1.3 4.1 4.9,1,Do not sexualise or objectify women,https://www.asa.org.uk/rulings/persons-unknown.html
2026-09-16,Local services and trades,"Performance, superlative or service claim","Plumber's ""24 hrs and emergencies"" claim, challenged by a rival",Own website,Competitor,Not upheld,Yes,UK,3.1 3.7 3.9,1,"No action on the 24/7 claim, which was evidenced; a second point was resolved informally",https://www.asa.org.uk/rulings/pimlico-plumbers-ltd.html
2026-09-16,AI apps and tech,Harmful or offensive content,AI image tool ad used sexual innuendo and imagery,Paid social,ASA own investigation,Upheld,No,Overseas,1.3 4.1 4.9,1,Do not sexualise or objectify women,https://www.asa.org.uk/rulings/rusto-ai-ai-photo-toolbox.html
2026-09-16,AI apps and tech,Harmful or offensive content,AI image-to-video app ad sexualised women,Paid social,ASA own investigation,Upheld,No,Overseas,1.3 4.1 4.9,1,Do not sexualise or objectify women,https://www.asa.org.uk/rulings/sinosea-technology-pte-ltd.html
2026-09-16,"Food, drink and supplements",Gambling or alcohol responsibility,"Bar's ""bottomless beer, 90 minutes unlimited"" posts",Paid social,ASA own investigation,Upheld,Yes,UK,18.1 18.10 18.7,1,Do not imply alcohol changes mood or encourage excessive drinking,https://www.asa.org.uk/rulings/tilray-brands-uk-ltd.html
2026-09-16,Gambling,Gambling or alcohol responsibility,"Casino display ads on an esports site, challenged on targeting",Display ad,Member of the public,Not upheld,Yes,Overseas,16.1 16.3.13,1,No action,https://www.asa.org.uk/rulings/white-hat-gaming-ltd.html
2026-09-09,Retail and ecommerce,Health or medical claim,"Magnetic bracelet claimed muscle gain, energy and weight loss",Paid social,Member of the public,Upheld,Yes,Overseas,3.1 3.7 12.1 13.1,2,Do not make efficacy claims without evidence,https://www.asa.org.uk/rulings/hemios.html
2026-09-09,Travel and motoring,Environmental claim,"Travel agent called a hotel an ""eco-conscious resort"" with no basis given",Paid social,ASA own investigation,Upheld,Yes,UK,3.1 3.3 11.1,1,Make the basis of environmental claims clear,https://www.asa.org.uk/rulings/lotus-leisure-ltd.html
2026-09-09,"Home, energy and telecoms","Price, discount or free claim",Broadband monthly price excluded two add-ons that could not be removed at checkout,Own website,Member of the public,Upheld,Yes,UK,3.1 3.3 3.17,1,Quoted prices must include compulsory charges,https://www.asa.org.uk/rulings/onestream-ltd.html
2026-09-09,Gambling,Gambling or alcohol responsibility,"Casino comparison search ad shown against ""help with gambling""",Paid search,Member of the public,Upheld,Yes,None published,1.3,0,Do not target gambling ads at people searching for help with gambling,https://www.asa.org.uk/rulings/smart-gravity-ltd.html
2026-09-09,Travel and motoring,Environmental claim,"Travel firm's search ad named an ""Eco Resort"" with no basis given",Paid search,ASA own investigation,Upheld,Yes,UK,3.1 3.3 11.1,1,Make the basis of environmental claims clear,https://www.asa.org.uk/rulings/thomas-cook-tourism-uk-company-ltd.html
2026-09-09,Travel and motoring,Environmental claim,"Online travel agent ads for an ""Eco Resort"" and ""Eco Hotel"" with no basis given",Paid search,ASA own investigation,Upheld,Yes,UK,3.1 3.3 11.1,1,Make the basis of environmental claims clear,https://www.asa.org.uk/rulings/we-love-holidays-ltd.html
2026-09-02,Retail and ecommerce,"Price, discount or free claim","""20% off sitewide"" code that customers could not redeem",Email,Member of the public,Upheld,Yes,UK,3.1 3.3,3,"Discount codes must work as advertised, with conditions stated",https://www.asa.org.uk/rulings/atr-brands-ltd.html
2026-09-02,Retail and ecommerce,"Price, discount or free claim","""RRP"" reference price far above the price the item generally sold at",Own website,Organisation,Upheld,Yes,None published,3.1 3.17 3.39,1,Do not use an RRP that differs significantly from the usual selling price,https://www.asa.org.uk/rulings/frasers-group-trading-ltd.html
2026-09-02,AI apps and tech,Harmful or offensive content,Looks app used before-and-after images and exploited body image insecurity,Paid social,ASA own investigation,Upheld,No,Overseas,1.3 1.7 3.1 3.7 3.11 4.9,1,Before-and-after images must be genuine; do not exploit insecurities about appearance,https://www.asa.org.uk/rulings/glow-up-llc.html
2026-09-02,"Food, drink and supplements",Health or medical claim,"""Dopamine patch"" claimed better mood and focus",Paid social,ASA own investigation,Upheld,Yes,UK,1.3 3.1 3.7 4.4,1,Do not make unproven health claims; do not show applying a supplement to someone without consent,https://www.asa.org.uk/rulings/kind-patches-ltd.html
2026-09-02,"Food, drink and supplements",Less healthy food ad online,"Fried chicken influencer post and paid ad, challenged under the less healthy food rules",Paid social,Member of the public,Not upheld,Yes,UK,15.19,2,No action,https://www.asa.org.uk/rulings/plk-chicken-uk-ltd.html
2026-09-02,"Health, pharmacy and clinics",Prescription-only medicine advertised,"""Skinny fat"" weight-loss ad promoted prescription drugs",Paid social,Member of the public,Upheld,Yes,UK,1.3 12.11 12.12,1,Do not promote prescription-only medicines or exploit body image insecurities,https://www.asa.org.uk/rulings/shemed-ltd.html
2026-09-02,"Food, drink and supplements",Less healthy food ad online,"Chocolate brand's paid ad, challenged under the less healthy food rules",Paid social,Organisation,Not upheld,Yes,UK,15.19,1,No action,https://www.asa.org.uk/rulings/the-monty-bojangles-co-ltd.html
2026-08-26,"Health, pharmacy and clinics",Health or medical claim,"Hormone clinic: ""we test deeper than your doctor did""",Paid social,ASA own investigation,Upheld,Yes,UK,1.3 3.1 3.7 12.1,1,Do not claim better tests than GPs without evidence or imply GPs are not thorough,https://www.asa.org.uk/rulings/bioidentical-hormone-therapy-ltd.html
2026-08-26,"Home, energy and telecoms","Performance, superlative or service claim","""The UK's most trusted appliance brand"" based on a review score",Own website,Competitor,Upheld,Yes,UK,3.1 3.3 3.32,2,"Do not make ""most trusted"" claims the evidence does not support",https://www.asa.org.uk/rulings/hotpoint-uk-appliances-ltd.html
2026-08-26,Pets and animals,Health or medical claim,Dog dental powder ad implied vet treatment risks death and made medicinal claims,Paid social,Member of the public,Upheld,Yes,UK,1.3 3.1 3.7 12.11,1,No medicinal claims for unauthorised products; do not scare people away from vet care,https://www.asa.org.uk/rulings/nutri-paw-ltd.html
2026-08-26,"Home, energy and telecoms",Harmful or offensive content,"Event post: ""Stop paying household bills""",Messaging app,Member of the public,Upheld,No,None published,1.3,1,Do not encourage people not to pay their bills,https://www.asa.org.uk/rulings/stacey-s-world-rocks.html
2026-08-26,"Health, pharmacy and clinics",Health or medical claim,Men's health ads made low-testosterone claims that were not substantiated,Paid social,ASA own investigation,Upheld,Yes,UK,3.1 3.7 12.1,1,Hold evidence for health claims before making them,https://www.asa.org.uk/rulings/vir-health-ltd.html
2026-08-19,"Health, pharmacy and clinics","Endorsements, credentials and identity",Tissue donation website implied a UK base it did not have,Own website,Organisation,Upheld,Yes,None published,3.1 3.3 3.9,1,Do not imply you are based somewhere you are not,https://www.asa.org.uk/rulings/fenix-biomed-bv.html
2026-08-19,"Food, drink and supplements",Less healthy food ad online,"Chocolate egg paid ad with ""10% off"", challenged under the less healthy food rules",Paid social,Organisation,Not upheld,Yes,UK,15.19,1,No action,https://www.asa.org.uk/rulings/ferrero-uk-ltd.html
2026-08-19,Retail and ecommerce,"Price, discount or free claim","Newspaper ""free"" product voucher, item out of stock in store",National press,Member of the public,Upheld,Yes,UK,8.1 8.2 8.9 8.10 8.14 8.17 8.17.8,1,"Hold enough stock for a free-item promotion, or say plainly how limited it is",https://www.asa.org.uk/rulings/the-boots-company-plc.html
2026-08-12,Gambling,Gambling or alcohol responsibility,Betting app TV and radio ads presented gambling as an escape from problems,TV and radio,Member of the public,Upheld,Yes,UK,16.3.1 16.3.3; BCAP 17.3.1 17.3.2,125,Do not portray gambling as an escape from personal problems or encourage harmful gambling,https://www.asa.org.uk/rulings/dribble-media-ltd-g26-1339084-dribble-media-ltd.html
2026-08-12,AI apps and tech,Harmful or offensive content,"""AI girls"" app ad objectified women",Paid social,Member of the public,Upheld,Yes,Overseas,1.3 4.1 4.9,1,Do not objectify women or use harmful gender stereotypes,https://www.asa.org.uk/rulings/everai-ltd-a26-1340009-everai-ltd.html
2026-08-12,Local services and trades,"Endorsements, credentials and identity",Counsellor's website claimed a professional membership they did not hold,Own website,Organisation,Upheld,No,None published,3.1 3.52 3.53,1,Do not claim memberships or accreditation you do not hold,https://www.asa.org.uk/rulings/gary-baron-a26-1340434-gary-baron.html
2026-08-12,Retail and ecommerce,"Price, discount or free claim","""Save up to 65%"" against a ""similar brands average price""",Own website,Competitor,Upheld,Yes,None published,3.1 3.7 3.22,1,Make the basis of price comparisons clear and do not mislead about savings,https://www.asa.org.uk/rulings/nectar-sleep-ltd-a26-1330604-nectar-sleep-ltd.html
2026-08-12,"Food, drink and supplements",Less healthy food ad online,Restaurant chain's paid animated post for a dessert,Paid social,Organisation,Upheld,Yes,UK,15.19,1,No paid online ads for identifiable less healthy food,https://www.asa.org.uk/rulings/yo--sushi-uk-ltd-a26-1338242-yo--sushi-uk-ltd.html
2026-08-05,"Food, drink and supplements",Less healthy food ad online,Convenience chain's sponsored chocolate ad and webpage,Paid social,Organisation,Upheld in part,Yes,UK,15.19,1,One of two ads must not run again in that form,https://www.asa.org.uk/rulings/costcutter-supermarkets-group-ltd-a26-1329510-costcutter-supermarkets-group-ltd.html
2026-08-05,"Food, drink and supplements",Health or medical claim,Supplement page quoted reviews implying it treats disease,Own website,Member of the public,Upheld,Yes,UK,15.6 15.6.2,1,Testimonials count as your claims; no disease claims for food supplements,https://www.asa.org.uk/rulings/innate-essence-ltd-a26-1337420-innate-essence-ltd.html
2026-08-05,Retail and ecommerce,Harmful or offensive content,Fashion email showed a model with a lit cigarette,Email,Member of the public,Upheld,Yes,UK,1.3,1,Do not glamorise smoking,https://www.asa.org.uk/rulings/jaded-london-ltd-a26-1342047-jaded-london-ltd.html
2026-08-05,Entertainment and media,Harmful or offensive content,"Horror film TV ad and posters, challenged as distressing",Poster and TV,Member of the public,Not upheld,Yes,UK,1.3 4.1 4.2 4.4; BCAP 1.2 4.1 4.10 5.1 32.1 32.3,20,No action,https://www.asa.org.uk/rulings/warner-bros-entertainment-uk-ltd-g26-1335168-warner-bros-entertainment-uk-ltd.html
2026-08-05,Entertainment and media,Harmful or offensive content,"Horror film TV ad, streaming ad and posters, challenged as distressing",Poster and TV,Member of the public,Upheld in part,Yes,UK,1.3 4.1 4.2; BCAP 1.2 4.1 4.10 5.1 32.3,30,One of four points upheld; the ads must not appear again in that form,https://www.asa.org.uk/rulings/warner-bros-entertainment-uk-ltd-g26-1336668-warner-bros-entertainment-uk-ltd.html
2026-07-29,Retail and ecommerce,"Endorsements, credentials and identity","Hair tool ads implied magazine endorsement, reused unrelated influencer clips, testimonials not shown genuine",Paid social,Organisation,Upheld,No,UK,1.7 3.1 3.7 3.44 3.47,1,Do not imply endorsements you do not have; testimonials must be genuine,https://www.asa.org.uk/rulings/airbrush-a26-1336261-airbrush-uk.html
2026-07-29,"Health, pharmacy and clinics",Prescription-only medicine advertised,Pharmacy ads posed as an independent review site and promoted weight-loss drugs,Paid social,ASA own investigation,Upheld,Yes,UK,2.3 12.12,1,Do not pose as independent; make commercial intent clear; do not promote prescription-only medicines,https://www.asa.org.uk/rulings/bolt-healthcare-ltd-a26-1335405-bolt-healthcare-ltd.html
2026-07-29,"Health, pharmacy and clinics",Prescription-only medicine advertised,"""Affordable weight loss starts here"" pharmacy ads",Paid social,ASA own investigation,Upheld,Yes,UK,12.12,1,Do not promote prescription-only medicines to the public,https://www.asa.org.uk/rulings/bolt-healthcare-ltd-a26-1333536-bolt-healthcare-ltd.html
2026-07-29,Gambling,Gambling or alcohol responsibility,"Bookmaker display ad ""Bank builder jackpot"" with free bets",Display ad,ASA own investigation,Upheld,Yes,UK,16.3 16.3.1,1,Do not encourage gambling behaviour that could cause financial harm,https://www.asa.org.uk/rulings/boylesports--gibraltar--ltd-a26-1339078-boylesports--gibraltar--ltd.html
2026-07-29,"Home, energy and telecoms","Performance, superlative or service claim","""Unlimited data"" SIM with a 500GB fair use limit",Own website,Member of the public,Upheld in part,Yes,UK,3.1 3.3 3.9 3.10,1,"Qualify ""unlimited"" claims directly with the fair use policy terms (the ""unlimited"" claim itself was not ruled misleading)",https://www.asa.org.uk/rulings/utility-warehouse-ltd-a26-1331986-utility-warehouse-ltd.html