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		<title>Whito</title>
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			<guid><![CDATA[https://whito.co.uk/glossary/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/]]></link>
			<title>Marketing Glossary: Measured Definitions</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:21:32 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/business-confidence/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/business-confidence/]]></link>
			<title>What Is Business Confidence?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:21:06 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/ecommerce/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/ecommerce/]]></link>
			<title>What Is Ecommerce?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:21:05 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/online-presence/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/online-presence/]]></link>
			<title>What Is an Online Presence?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:21:03 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/fake-reviews-ban/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/fake-reviews-ban/]]></link>
			<title>What Is the UK Fake Reviews Ban?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:21:02 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/dissolved-company/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/dissolved-company/]]></link>
			<title>What Is a Dissolved Company?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:59 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/trading-name/]]></guid>
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			<title>What Is a Trading Name?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:57 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/person-with-significant-control/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/person-with-significant-control/]]></link>
			<title>What Is a Person With Significant Control?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:55 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/director-identity-verification/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/director-identity-verification/]]></link>
			<title>What Is Director Identity Verification?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:52 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/confirmation-statement/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/confirmation-statement/]]></link>
			<title>What Is a Confirmation Statement?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:50 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/self-employment/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/self-employment/]]></link>
			<title>What Is Self-Employment?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:48 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/business-churn/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/business-churn/]]></link>
			<title>What Is Business Churn?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:46 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/business-survival-rate/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/business-survival-rate/]]></link>
			<title>What Is a Business Survival Rate?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:44 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/vat-registration-threshold/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/vat-registration-threshold/]]></link>
			<title>What Is the VAT Registration Threshold?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:41 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/statutory-late-payment-interest/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/statutory-late-payment-interest/]]></link>
			<title>What Is Statutory Late Payment Interest?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:39 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/late-payment/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/late-payment/]]></link>
			<title>What Is Late Payment?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:20:36 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/seo-retainer/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/seo-retainer/]]></link>
			<title>What Is an SEO Retainer?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:15 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/ppc-management-fee/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/ppc-management-fee/]]></link>
			<title>What Is a PPC Management Fee?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:12 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/cost-per-click/]]></guid>
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			<title>What Is Cost Per Click?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:10 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/agency-retainer/]]></guid>
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			<title>What Is an Agency Retainer?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:07 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/marketing-day-rate/]]></guid>
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			<title>What Is a Day Rate?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:04 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/cost-per-lead/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/cost-per-lead/]]></link>
			<title>What Is Cost Per Lead?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:10:01 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/marketing-budget/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/marketing-budget/]]></link>
			<title>What Is a Marketing Budget?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:58 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/brochure-website/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/brochure-website/]]></link>
			<title>What Is a Brochure Website?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:56 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/website-care-plan/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/website-care-plan/]]></link>
			<title>What Is a Website Care Plan?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/social-media-management/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/social-media-management/]]></link>
			<title>What Is Social Media Management?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:49 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/link-building/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/link-building/]]></link>
			<title>What Is Link Building?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:46 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/digital-pr/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/digital-pr/]]></link>
			<title>What Is Digital PR?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:44 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/earned-link/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/earned-link/]]></link>
			<title>What Is an Earned Link?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:36 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/pr-retainer/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/pr-retainer/]]></link>
			<title>What Is a PR Retainer?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:33 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/brand-identity/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/brand-identity/]]></link>
			<title>What Is a Brand Identity?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:31 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/ugc/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/ugc/]]></link>
			<title>What Is UGC?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:28 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/nano-influencer/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/nano-influencer/]]></link>
			<title>What Is a Nano Influencer?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:25 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/fully-loaded-salary-cost/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/fully-loaded-salary-cost/]]></link>
			<title>What Is a Fully Loaded Salary Cost?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:23 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/email-marketing-roi/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/email-marketing-roi/]]></link>
			<title>What Is Email Marketing ROI?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:19 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/per-seat-pricing/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/per-seat-pricing/]]></link>
			<title>What Is Per-Seat Pricing?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:16 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/software-stack/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/software-stack/]]></link>
			<title>What Is a Software Stack?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:13 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/making-tax-digital/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/making-tax-digital/]]></link>
			<title>What Is Making Tax Digital?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:08 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/price-transparency/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/price-transparency/]]></link>
			<title>What Is Price Transparency?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:05 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/rate-card/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/rate-card/]]></link>
			<title>What Is a Rate Card?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:09:02 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/photography-day-rate/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/photography-day-rate/]]></link>
			<title>What Is a Photography Day Rate?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:54 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/advertising-roi/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/advertising-roi/]]></link>
			<title>What Is Advertising ROI?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:51 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://whito.co.uk/glossary/search-advertising/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/search-advertising/]]></link>
			<title>What Is Search Advertising?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:49 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/seo-day-rate/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/seo-day-rate/]]></link>
			<title>What Is an SEO Day Rate?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:45 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/answer-engine-optimisation/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/answer-engine-optimisation/]]></link>
			<title>What Is Answer Engine Optimisation?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:42 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/generative-engine-optimisation/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/generative-engine-optimisation/]]></link>
			<title>What Is Generative Engine Optimisation?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:39 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/ai-citation/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/ai-citation/]]></link>
			<title>What Is an AI Citation?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:37 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/ai-visibility/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/ai-visibility/]]></link>
			<title>What Is AI Visibility?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:33 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/glossary/google-ai-mode/]]></guid>
			<link><![CDATA[https://whito.co.uk/glossary/google-ai-mode/]]></link>
			<title>What Is Google AI Mode?</title>
			<pubDate><![CDATA[Sat, 19 Sep 2026 11:08:29 +0000]]></pubDate>
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			<guid><![CDATA[https://whito.co.uk/]]></guid>
			<link><![CDATA[https://whito.co.uk/]]></link>
			<title>Whito</title>
			<pubDate><![CDATA[Fri, 18 Sep 2026 19:50:36 +0000]]></pubDate>
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