By Whito. Published May 2026. This is the playbook for anyone running a gym, studio, or personal training business in the UK who wants a fuller diary and members who actually stay. The UK fitness industry is booming on paper. Revenue hit £5.7 billion in 2024, up 8.8%...
Every January, UK gyms and personal trainers fill their books. Every March, they watch most of those new members quietly disappear. This is the defining marketing problem of UK fitness, and most of the industry treats it as a feature of the business rather than...
